THAT PURPOSE IS SIMPLE:

TO instantly communicate how working with you or owning your product will make your customer feel. 

Your brand is a strategic opportunity to express what your business is about in a beautiful and engaging way. Every design element on your print materials or website can contribute to your message or confuse your audience.  

The big design choices in your brand – like your primary color palette and font – are crucial, of course. They’ll be doing the heavy lifting communication-wise and providing a consistent foundation across all of your media touchpoints. 

Then there are the dozens of subtle, tiny design choices that bring your brand to life. This is where the magic happens. Do you use no-nonsense lines to separate sections, or gorgeous, swirling flourishes? How do you use color? Do you use a filter on photographs to unify the look? How much white space does your brand use? These elements are truly where your brand gains its voice.

If you’re looking to grow your business to match your vision and values, your brand can build a bridge from where you are now to where you want to go.

Strategic branding, print and web design, and brand styling for modern entrepreneurs.

SPECIALTIES

LOGO & BRAND DESIGN

WEBSITE DESIGN

PRINT DESIGN

BOOKS & WORKBOOKS

LETTERING & ILLUSTRATION

EVENT DESIGN

SEE MY WORK

WHAT CAN I DO FOR YOU?  

As your creative partner, I’ve got your back. My business is about making your business succeed, beautifully. I keep my eye out for strategic opportunities for your brand, make sure you have your designs perfectly on time, and put my care and attention into every detail. 

 THIS IS ABSOLUTELY NOT MY FIRST RODEO. PROBABLY. 

I’ve designed everything from brands to websites, books to brochures. I’ve even worked with a few clients to make things become real that didn’t exist before – like the brochure business card. If we can dream it, I can make it look lovely for you. 

And if it is my first rodeo? I’m thrilled to explore new territory with you. I love to learn.

  

CREATIVE STYLE

I work in a variety of styles and would like to continue to explore more. My current styles can be described as: 

  • Bold – Bright colors, strong shapes. Strategic white space.   
  • Textural – Layered textures to set your tone and become a constant companion in your visual identity and vocabulary
  • Clear – Focused on communication, this style contains light branding touch. Minimal, fortified with art font choices and distinctive details.

When you hire me, you get 20 years of experience and a wide range of versatility. I have my specialties listed above, sure, but the honest truth is that I have amassed a tremendous amount of experience as I’ve helped clients with a diverse range of creative challenges. 

I mean, look at the list below.

 

STRATEGY

Brand Strategy

Brand Story Development

Marketing Strategy

Marketing Campaign Strategy

Trade Show Strategy for Start Ups

Opt In Strategy for Small Businesses

Social Media Strategy

STRATEGY

Brand Strategy

Brand Story Development

Marketing Strategy

Marketing Campaign Strategy

Trade Show Strategy for Start Ups

Opt In Strategy for Small Businesses

Social Media Strategy

IDENTITY

Logo Development

Thrilled To Work w/ Existing Logos*

Visual Vocabulary

Brand Guidelines

Print & DIgital Stationery

PRINT DESIGN + CREATIVE DIRECTION

Print + Digital Design

Print + Digital Design

Website Design & Development

Trade Show Booths + Collateral

Event Design + Room Staging

Workshop Handouts 

DIGITAL Design + CREATIVE DIRECTION

Website Design

WordPress (Divi) or Squarespace Development

Email Newsletter Templates

Pitch Decks

Speaker’s Presentations

Webinar Presentations

Workshop Handouts

 

 

 

BOOKS ARE THE BEST

Digital Download Design (Articles, Whitepapers, Case Studies, etc.)

eBook Design

Book Cover Design

Book Illustrations

Book Copysetting

Workbook Design (Digital + Print)

Workbook Evolution (Let’s Make It Better)

 

 

 

 

 

 

ILLUSTRATION + DIAGRAMS

Book Illustrations

Presentation Illustrations

Process Diagrams

Product Diagrams

Technical Diagrams

Infographics 

Illustration

Lettering

 

 

 

 

 

 

BRANDING PACKAGES

 Designing beautiful brands that show what your business is about in a moment is my sweetest sweet spot.

A brand is so much more than a logo, and I partner with entrepreneurs and strategically minded start-ups to create stand-out, flexible brands that grow with your business.

HOURLY PACKAGES

 Perfect for expanding your existing brand by working on a particular project in a flexible manner.

Also superb for businesses in the pre-branding phase who need design and/or website support as they test ideas and launch their business.

 

MONTHLY RETAINERS

 Awesome discounts for companies who need ongoing design and/or marketing support, like:

+ expanding your brand  or creating a full marketing kit

+ designing to support ongoing product launches

+ hosting live events or attending trade shows

 

CLARITY CONSULTING

Clear is Kind. Unclear is Unkind.
Brené Brown

+ developing a brand story for an IOT company

 + helping a small business redesign and redefine their worksheets to boost engagement

+ helping a SaaS platform define their difference in the marketplace

 

CREATIVE CONSULTING

Creative problem solving is one of my favorite games.

 – GOES A LITTLE SOMETHING LIKE THIS –

+ providing creative fine-tuning input to a tech-focused web development team 

 + brainstorming new product ideas and delivery options with a solopreneur

+ building trade show props for low-budget situations

+ directing photo shoots + offering props crafting services

 

MARKETING CONSULTING

– UPSTANDING MARKETING-

EASIER. TRUER. MORE EFFECTIVE.

strategic, quarterly-and-beyond marketing planning

+ setting your programs up for success

+ resource-finding (people + software) for things like copywriting support, marketing automation, and more 

+ organizing launch campaigns, calendars and timelines

+ editing and polishing marketing copy

+ optimizing less stressful ways to do your marketing

OTHER 

Custom packages, project proposals, and a la carte design options are available. 

I’m nearly always ready to try something new.

Yes, I have an idea about that.

 Initial consultations and estimates are always complimentary and no pressure.

 I only ask that you kindly follow up to let me know if you’ll accept the bid and then let me know what speed you would like to work at. 

 

 

 

 

 

 

 

CREATIVITY MENTORING   

I’d love to offer creativity mentoring. It’s kind of like coaching, but I’m not officially licensed as a coach so… mentoring. But… more fun (bonus points if you know the word for that)! 

I don’t entirely know what this looks like yet. I know we should meet virtually and I should see if I connect with you and your creative work (if you have any). And I love to work with people who would like to experiment with art or craft to change their belief that they “aren’t creative”. 

I offer pep talks and accountability. I’ll bring the enthusiasm of your biggest cheerleader.   

My skills are heavily weighted towards visual art.

 – My current strengths range from –

+ design to painting

+ idea generation to unconventional execution of projects

+ self-care to connect with – or meet – your muse

+ how to get life-efficient to make time to be creative. 

 

Now taking test clients at a reduced rate.

 

WORK IS LOVE MADE VISIBLE.

KHALIL GIBRAN