Brand & Web Design Services That Scale With Your Giant Leaps

20 years of turning small business visions into brands they're proud of.

Your business is ready for bigger things. New markets, bold offers, expanded expertise - you've got the vision and the courage to make it happen.

The only question is: will your brand be ready to leap with you?

What if your next giant leap felt inevitable instead of intimidating?

My Design Process

1.

Mission Briefing Call

We'll schedule a discovery call for me to get to know your business, current projects, and future vision for your brand.

2.

Deep Dive & Strategy

You get to tell me everything about your business with my comprehensive workbook. I'll develop a strategy & idea board that conveys the perfect feel.

3.

Design +
Build

We'll perfect your favorite concept over two rounds of revisions until you're confident. and explain how it all works together.

4.

Course Correction

I'll package up all your brand files and guidelines. Then it's time to launch your distinctive brand and watch it grow with your expanding expertise!

Services & Pricing

Brand Design

Start here - these establish your main company brand

Starter Brand

For emerging experts who want a cohesive, memorable brand that won’t box them in.

  • Strategy session + discovery workbook

  • Single brand concept with logo variations

  • Color palette + typography

  • Core brand vocabulary

  • Brand family growth guide guidelines

  • Complete files + copyright

Starts at:

Complete Brand Package

For experts with big plans—a full visual ecosystem, built to evolve.

Includes everything in Starter, plus:

  • Deep dive exploration

  • Competitive positioning

  • Multiple concept directions

  • Extended brand elements (patterns, textures, icons, photography guidance)

  • Flexible visual system + usage guides

Investment: $3,500

Brand Family Expansion Packages

New Logo & Brand

Add these as you grow - each new project gets its own family member

For emerging experts who want a cohesive, memorable brand that won’t box them in.

Includes:

  • Custom logo suite

  • Coordinating colors, patterns, and graphics

  • Integration guidance to keep your brand coherent

Investment: $900 - $1,400

(depending on complexity)

Visual Vocabulary Refresh

Keep your brand family fresh without losing recognition

Add a cohesive logo for your course, podcast, book, event, or program

Each family member comes with supplemental visual vocabulary to keep things interesting.

Revitalize your brand without losing recognition.
Perfect for seasonal shifts, launches, or style evolution.

Includes:

  • Brand audit + refresh strategy

  • New supporting visuals (colors, patterns, photos, etc.)

  • Updated usage guidelines

Investment: $500+

(depending on complexity)

Marketing Materials

Extend your brand across every touchpoint

Can be added on to any package or created to match your existing branding/brand guide.

BUSINESS CARDS & STATIONERY

BROCHURES

SOCIAL MEDIA HEADERS

SOCIAL MEDIA POST TEMPLATES

PACKAGING

POP UP BANNERS

EVENT MATERIALS

TRADE SHOW BOOTHS

AND SO MUCH MORE

Designer On Call

Ongoing Brand Family Support

Visual support that moves at the speed of your ideas.

Ongoing creative partnership for fast-moving businesses. Perfect for clients who need steady design without the overhead of in-house staff.

Great for:

  • Experts always launching or expanding

  • Teams who need quick-turn visuals

  • Brands ready to scale with cohesion

Includes:

  • Priority scheduling

  • Monthly design sprints

  • Consistent visual updates

  • Quick-turn branded assets

$550

5 hours

(save 10%)

$1,050

10 hours

(save 15%)

$2,000

20 hours

(save 20%)

  • 3 month minimum commitment

  • yes, you can pause/take a vacation break!

Web Design

Galaxy Website

Custom 5-page site designed for clarity, connection, and credibility.

  • Custom 5-page website design

  • Brand family showcase integration

  • Strategic user journey planning

  • Advanced SEO optimization

  • Email & contact integration

  • Mobile-responsive design

  • 2 rounds of revisions

  • Training session

  • 30-day post-launch support

Investment: $4,000

Other Web Projects

Website Redesign?

Shopify Setup?

Need a landing or sales page?

I can help with any web challenge you're facing.

Get in touch to talk about your custom project.

Website Maintenance

Hourly Rate
$125/ hour

Save with Bundles
10 hours: $1,100 | 20 hours: $1,750

Learning Design

Make your materials feel as polished as your ideas.

From course slides to PDF workbooks to event branding, I design learning and launch assets that look stunning and stay on-brand—because your content deserves it.

Includes:

  • eBook Design: Professional layouts that make your content shine

  • Course Material Design: Workbooks and guides that enhance learning (not hinder it)

  • Presentation Design: Slide decks that command attention instead of causing naptime

  • Workbook Creation: Interactive materials that engage your audience

  • Digital Course Illustrations & Graphics: Visual elements and illustrations that support online learning

Pricing:

  • eBook Design: Starting at $800

  • Course Workbook: Starting at $1,200

  • Presentation Design: Starting at $600

  • Course Graphics Package: Starting at $1,500 (complete visual system)

Custom quotes provided based on scope and complexity

Kind Words

"Erin created a WOW brand and webpage that sealed the deal on 3 big package executive clients and an invitation to appear on a 1 hour television show – all within 72 hours of going live. Several of my colleagues have their own WOW brands designed by Erin. All are brilliant. What a gift she has!"

Marie Guthrie

The Legacy Track

What You Get

Decades of Brand Longevity

I create brand families built for light-years, not seasons. Some of my earliest clients are still growing their brand families 15-20 years later.

Multi-Project Expertise

You don't have to put together a team of freelancers to work on your brand, website and marketing materials. I do it all.

Brand Family Approach

Not just logos—complete visual systems that grow more interesting over time, not more stale. Your brand family evolves with your expanding expertise.

Visual Vocabulary Mastery

Master the art of staying fresh while maintaining recognition. Switch out colors, patterns, and supporting elements to keep your audience engaged while building trust through consistency.

Other Ways I Help Your Business Shine

Imagine a brand that naturally creates positive feelings for your ideal clients—one where every element works together to build comfort, trust, and connection.

Illustration That Makes Your Brand Engaging

Custom illustrations that bring your brand to life and make complex ideas instantly engaging. Whether you need icons for your website, illustrations for your marketing, or unique graphics that make your brand unmistakably you.

Joy-Creating Artwork

Vibrant paintings and artwork for your home or office that reinforce your brand vibes, ensure your brand's uniqueness, and create joy in your space while keeping your visual identity top of mind.

Kind Words

I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.

Stephen Hay

People and Process Limited

FAQs

Can I start with the Starter Foundation and add more later?

Absolutely! The brand family approach is designed to grow with you. Start with your foundation and add family members and vocabulary refreshes as your business expands.

How do I know when I need a new family design vs. a vocabulary refresh?

New family designs are for distinct offerings (courses, podcasts, books).
Vocabulary refreshes are for keeping your existing brand family fresh and current.

What if I need revisions?

All packages include revisions because I want you to LOVE your brand family. We'll collaborate until everything feels exactly right and works perfectly together.

How long does each type of project take?

Foundation packages: 4-6 weeks
New family members: 2-3 weeks
Vocabulary refreshes: 1-2 weeks

Timeline varies based on your response time and project complexity

Ready to Build a Brand That Grows With You?

You don’t need to have it all figured out.
You just need a design partner who can evolve with you.

skyward ink design co., websites and brands for introverts

BRAND & LOGO DESIGN | WEBSITE DESIGN | GRAPHIC DESIGN | ILLUSTRATION | CREATIVE DIRECTION & STRATEGY

Human made in San Luis Obispo, CA.

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