Brand Sparks Transformed
Strategic design + coaching = Living brands that shine. Grow your legacy, your way.
Featured projects
Evolve Your Authority,
Expand Your Impact
Kay White, Decade-Long Partnership
Challenge: Corporate to executive coaching. Scattered visuals.
Result: Premium identity for masterminds/events. 6x income Year 1+.
"She doesn't just redesign your brand—she helps you become it."
Grow Your Team,
Reclaim Your Time
Ben Utley, Physician Family Financial Planners
Challenge: 2007 solo start. Credibility for physicians.
Result: 4-advisor firm. 17-year scale. Family freedom.
"When your business is ready for a real, living identity, you'll be very glad you went with Erin. The thing I LOVE is how FAST she 'gets' the concepts we need, and how she ties everything together."
Start Earning While Building Your Brand
Journey to Legacy Storytelling Program
Challenge: Launch program now. No identity.
Result: Workbooks first. Instant revenue. Authentic scale.
The result: immediate revenue, authentic brand positioning, and a scalable visual system.
Transform DIY Into Professional Boutique
Mirabilia Boutique - Rebranded in 3 Weeks
Challenge: Handcrafted retro lost in noise.
Result: "Wonder Spark" strategy. Psych-backed launch.
Expertise Illustrated
Paxton Pants – Personality powerhouse
Challenge: Dog education brand from scratch.
Result: Illustrated site, lead magnet, scalable system. Audience growth ready.
Specialties
Coaches claiming authority: Business • Executive • Career • Life • Wellness
Plus: Consulting • Finance • Legal • Healthcare • Mental Wellness • Creatives • Unique Businesses • Food • Pets
Project Galleries
Own Your Spark
Let's build a brand that shows you off.
Brand design that actually works.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
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