Brands that made it happen
Strategic design that opens doors, builds authority, and makes your business easier to run.
Case Study Portfolio
Evolve Your Authority,
Expand Your Impact
Kay White, Decade-Long Partnership
From Corporate Coach to Premium Authority
Kay was transitioning from corporate to executive coaching with scattered visuals that didn't match her expertise.
We built a premium brand identity that positioned her for masterminds and high-level events.
Result: 6x income in Year 1 and growing.
"She doesn't just redesign your brand—she helps you become it."
Grow Your Team,
Reclaim Your Time
Ben Utley, Physician Family Financial Planners
From Solo Practice to 4-Advisor Firm
In 2007, Ben was starting solo and needed credibility with physicians.
We created a brand that could scale with him—from one advisor to four, over 17 years.
Result: A thriving firm and the family freedom he was working toward.
"When your business is ready for a real, living identity, you'll be very glad you went with Erin. The thing I LOVE is how FAST she 'gets' the concepts we need, and how she ties everything together."
Start Earning While Building Your Brand
Journey to Legacy Storytelling Program
Start Earning While Building Your Brand
They needed to launch a program immediately but had no brand identity.
We created workbooks first so they could start generating revenue, then built the authentic brand positioning and visual system around what was already working.
Result: Immediate revenue, authentic positioning, scalable system.
Transform DIY Into Professional Boutique
Mirabilia Boutique - Rebranded in 3 Weeks
From DIY to Professional in 3 Weeks
A handcrafted retro boutique was getting lost in the noise.
We developed a "Wonder Spark" strategy backed by psychology and launched a complete rebrand in 3 weeks.
Result: A brand that stands out and attracts the right customers.
Expertise Illustrated
Paxton Pants – Dog Educator
A dog education brand starting from scratch needed personality and a system that could scale.
We created an illustrated brand, lead magnet, and complete visual system ready for audience growth.
Result: A distinctive brand that grows with the business.
I'm Extra Good At...
I specialize in brand growth for service-based businesses where you ARE the business.
Coaches claiming authority:
Business • Executive • Career • Wellness • Specialty Coaches
Consultants and advisors:
Healthcare • Mental Wellness • Tech • Finance • Legal • Real Estate
Creative and unique businesses:
Creatives • Artists • Food • Pets • Anything that doesn't fit the mold
If you're the business, your brand needs to work as hard as you do.
Ready to build a brand that works?
Brand design that actually works.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
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