Brand Transformations That Work
You tell me about your business dreams and brand goals. I'll create the brand that skyrockets you there.
300+
First Brands Launched
250+
Brands Redesigned
100+
Websites Redesigned
75+
Starter Websites Built
Your brand has the power to make your dreams come true.
It all starts with solving small business problems with design.
Solving Small Problems Can Result In Giant Leaps
Understand customers so well that they are drawn to you like gravity
Position companies to grow beyond just you as the service provider
Redesign materials to reflect your current expertise so you want to market again
Reposition themselves to attract high end speaking opportunities and to get paid to speak
Launch successful live events that filled coaching programs, repeating that success year after year
Shortened sales cycle by creating a website that books clients, reducing time spent in meetings
Create the credibility and excitement needed to generate revenue fast
Launch online programs and monetize them before even building a website
Improve final service delivery, increasing client satisfaction and referrals
Create a flexible brand that grows with you so you never have to redesign your logo again
Unifying offers together through brand story so you get more purchases within your ecosystem
Making what you're all about so memorable it becomes your legacy and what you're known for
Deep discovery. Strategic design. Magnetic results.
Here are some real results my strategies, brand designs & websites have helped bring to life:
Grow Your Team,
Reclaim Your Time
Ben Utley, Physician Family Financial Planners
Ben Utley rebranded and repositioned his financial planning firm in 2007, targeting physicians with families. Over 17 years of partnership, his brand supported his evolution from solo practice to a 4-advisor firm, allowing him to step back from day-to-day operations and reclaim time with his family.
"When your business is ready for a real, living identity, you'll be very glad you went with Erin. The thing I LOVE is how FAST she 'gets' the concepts we need, and how she ties everything together."
Evolve Your Authority,
Expand Your Impact
Kay White, We Grew Her Brand Together For Over a Decade
Kay White transitioned from corporate to executive coaching with clear expertise but scattered messaging. Over a decade of brand evolution together, her visual identity grew to support premium masterminds, signature live events, and a 6x increase in annual income within the first year (it only grew from there).
"She doesn't just redesign your brand—she helps you become it."
Start Earning While Building Your Brand
From Journey To Legacy, Life Story Telling Program
Joanna Klein needed to launch her legacy storytelling program immediately but had no brand identity. We reversed the typical process: I designed program workbooks while she developed content, then built her brand from what we discovered about her unique methodology.
The result: immediate revenue, authentic brand positioning, and a scalable visual system.
Transform DIY Into Professional Boutique
Mirabilia Boutique - Rebranded in 3 Weeks
Mirabilia Boutique offered handcrafted retro memorabilia but their DIY Shopify store was getting lost in digital noise. We created "The Wonder Spark" design strategy applying psychological principles—the complete transformation took just 3 weeks from start to launch-ready store.
I specialize in brands for coaching businesses, and create brand magnetism for all kinds of small businesses
Business Coaching • Executive Coaching • Career Coaching • Life Coaching • Wellness • Business Consulting • Marketing Consulting • Financial Planning • Legal Services • Healthcare • Nonprofit Organizations • Creative Services • E-commerce • Professional Services • Food Products • Pet Products
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Ready to Work Together?
If you're a small business owner with big dreams and you're ready for strategic brand transformation, let's talk.
Erin Stratton designs brands for coaches building legacies, not just businesses. Since 2001, I've been helping entrepreneurs get off the rebrand rollercoaster and create brands that attract dream clients and grow with them for years. Based in San Luis Obispo, CA.
Brand design for coaches ready to take off.
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