Paxton Pants the Corgi Brand and Illustrations

The Designs

Website Design

Printable Guides

Paxton Pants the Corgi

Paxton Pants on TikTok

Paxton Pants on Insta

Paxton Pants on YouTube

The Situation

I built a complete brand identity for Paxton, my TikTok-famous dog who teaches pet owners about safe fruits and vegetables for dogs. This project includes a custom illustrated website featuring food-themed graphics, a lead magnet (an A-Z printable guide to dog snacks), and a cohesive visual system that balances education with personality. It showcases my ability to develop a brand from concept to execution—strategically designed to grow an audience and support future product launches.

The Solution:

An Illustrated Website Built Around His Expertise

I designed Paxton's site to be simple, engaging, and true to what he does best—educating through food. The illustrations are all fruit and vegetable themed, reflecting the content he shares.

To grow his audience, I created a lead magnet: a free printable guide called "The A to Z of Dog Snacks," which helps pet owners quickly identify safe treats for their dogs. It's functional, shareable, and perfectly on-brand.

The Launch: Coming Soon!

The site is live but not yet promoted. Once we officially launch, I'll share results and how the brand grows from here.