Brain-friendly strategy & design that creates connection
If your brand feels scattered and disconnected…
you’re not alone.
As a small business owner, you know your brand has potential for greater impact. You've tried piecing things together—a logo here, a website update there—but nothing quite creates the connection you're looking for.
You see other brands effortlessly attracting their ideal clients while you're stuck pushing your marketing uphill.
What you really need is a brand that naturally feels good to your ideal clients.
That's where I come in. Together, we'll create a brand that feels authentic to you and naturally attracts the right people.
Meet your brain-friendly brand designer: Erin Stratton
I help entrepreneurs create brands that make people feel good.
A few years ago, while experiencing burnout, I became fascinated with how our brains respond to different experiences. I learned natural ways to boost feel-good brain chemicals through environment and design.
I also discovered that I'm neurodiverse and have synesthesia - blended senses.
This completely changed my approach to branding. I discovered that the best brands don't just look good—they create positive feelings that make people want to connect.
Now I use simple frameworks like Brand Universe and Brand Gravity to help you organize all your brand pieces into one cohesive system that feels right to you and naturally attracts your ideal clients.
My Mission
To help thoughtful entrepreneurs create brands that feel authentic and naturally attract their ideal clients through brain-friendly design.
Your Brand's Ground Control
Brand Adventure Guide
Call Sign: Brain Chemistry Control, Commander Erin
Home Base: San Luis Obispo, California
Mission Focus: Creating Brand Gravity through brain-friendly design
Specialization: Building Brand Universes that trigger positive neurochemical responses
Uniform: Always wears blue, for professional (brand consistency) and personal (political + tiny closet) reasons
Field Notes: Often found painting Tiny Universes or researching the latest brain chemistry findings over iced tea
Chief Morale Officer's Station
Call Sign: Fuzzy First Officer Paxton
Rank: Head of Burnout Prevention & Joy Operations
Mission Focus: Maintaining optimal crew energy and enforcing mandatory dopamine breaks
Field Notes: Expert at low-gravity maneuvers and perimeter security
Mission Critical Intel: Easily persuaded with fresh produce (particularly carrot and broccoli supplies)
Security Alerts: Vigilant watch against suspicious delivery personnel and unauthorized feline incursions
Field Reports From Fellow Explorers
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
Evelyn Kalinosky
Coach
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
Laura Beth DeHority Glamour by LBD
Ready to Build Your Brand Universe?
Stop pushing your marketing uphill.
Create a brand with natural gravitational pull that attracts your fave clients.
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