Meet Your Brand Designer

Brands built to rise.

Meet Erin

I help you build brands you can live in, and teach you to use them powerfully.

I Learned This Work By Living It

I didn't start as a designer-coach. I started as a designer who kept watching clients get beautiful brands—then freeze.

They'd struggle to show up. Second-guess their messaging. Feel fake in their marketing.

That's when I realized: design alone isn't enough.

I design your complete brand system AND teach you how to live in it—how to show up as yourself and turn what makes you different into business growth.

I've evolved my own brand more times than most people think is "allowed." I know what it takes to actually OWN your positioning instead of just having it on paper.

That's the work I do with clients.

How I Work

I start with who you actually are.

Not who you think you should be. Not the "professional" version. The real you—even the parts you're afraid to show.

I ask deep questions.

What makes you different? What are you not claiming that's actually your strength?

I design for evolution.

Your brand will change. You will change. That's not a bug, it's a feature. We build brands that can grow with you instead of locking you into who you were.

I coach you to use it

I teach you to market like yourself and stop second-guessing.

I create systems that scale.

Many of my clients have used the same brand foundations for over a decade—evolving, launching new programs, pivoting—without complete rebrands. This saves them money and builds real brand equity.

What Makes Me Different

I bring more than design to every project:

Psychology + healing knowledge – Understanding what blocks people from owning their authority
Art direction – Creating emotional resonance, not just pretty visuals
Presence coaching – Teaching you how to show up powerfully
Business strategy – Your brand and business model work together

Brand transformation requires inner + outer work. You need a brand that reflects who you are AND the coaching to actually use it.

The Team

Brand and Web Designer:
Erin Ferree Stratton

Home Base: San Luis Obispo, California

Mission Focus: Making your entrepreneurial dreams inevitable

Specialization: Strategic visual identities built for bold evolutions and big visions

Always Wearing: Blue (brand consistency + tiny closet practicality)

Usually Found: Covered in paint, gardening with one eye on Paxton Pants, while drinking an herbal tea. In the house, there's something delicious on my stove, braising slowly for dinner.

Chief Morale Officer:
Paxton Pants

Mission Focus: Enforcing creative breaks

Security Detail: Suspicious of all delivery personnel and also CATS

Morale Boost: Knows exactly when treats are needed (always)

His Goal: To become a dog influencer and content creator, he's saving up to get a little sister! Follow him on TikTok @paxton.pants

“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”

EVELYN KALINOSKY

COACH

She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.

LAURA BETH DEHORITY
GLAMOUR BY LBD

Ready to Work Together?

If you want to build a brand that helps you create the business you're meant to—let's talk.

START YOUR DESIGN

Brands you can live in for coaches building legacies, not just businesses.

Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.

Brands built to rise.