Aligned strategy & design that recalibrates your brand trajectory
If you’re feeling adrift in the vastness of space…
you’re not alone.
As a small business owner, you know your brand has the potential for greater impact. You've tried piecing things together—maybe a logo here, a website update there—but without a cohesive strategy, nothing quite creates the gravitational pull you're looking for.
You see other brands effortlessly attracting their ideal clients while you're caught in the daily whirlwind of running your business. Between product launches, service offerings, and endless marketing trends, it's hard to step back and see the bigger picture of your brand universe.
The truth is, your brand deserves more than quick fixes and surface-level solutions.
What you really need Brand Gravity—
attracting your perfect-fit clients naturally and consistently.
That's where I come in as your brand's ground control. Together, we'll transform those scattered brand elements into a cohesive system that pulls your favorite clients into orbit, while staying true to who you are and where you're headed.
Meet your brand’s ground control: Erin Stratton
I help entrepreneurs create powerful Brand Gravity. Somewhere between studying design in college and spending two decades helping businesses build their brands, I discovered something crucial: a brand isn't just about looking good—it's about creating a natural attractive force that pulls your ideal clients into orbit.
Too many small business brands get stuck in reactive loops, trapped by quick fixes and surface-level solutions. But true brand strength comes from aligning every element—from strategy to visuals to messaging—into a system that naturally attracts your perfect-fit clients.
That's where I come in.
As your brand's ground control, I monitor both the grand mission of your business and every critical system that keeps it in orbit.
Through my Brand Gravity framework, we'll transform scattered brand elements into a cohesive system that creates real gravitational pull, attracting exactly who you want to serve.
Think of your brand as its own universe. When all your touchpoints work in harmony, they create an irresistible gravitational pull. But when they're scattered? That force weakens. Together, we'll get all the elements of your brand universe working together to attract exactly who you want to serve.
My Mission
To help thoughtful entrepreneurs transform scattered brand elements into aligned systems that create natural gravitational pull, attracting their ideal clients while honoring their unique vision.
I’m here to ensure your brand tells your story clearly and consistently while converting your audience into loyal customers. My work is rooted in the belief that a brand should feel like a natural extension of the business owner, reflecting who they are at the core.
Your Brand's Ground Control
Commander's Station
Call Sign: Ground Control, Commander Erin
Home Base: San Luis Obispo, California
Preferred Uniform: Always wears blue, for professional (branding) and personal (political) reasons.
Mission Focus: Creating powerful Brand Gravity for intrepid business owners
Specialization: Architecting brand systems that naturally attract ideal clients
Field Notes: Often found painting Tiny Universes or contemplating brand trajectories over herbal tea Known For: Always wearing blue (since 2016, go fi
Chief Morale Officer's Station
Call Sign: Fuzzy First Officer Paxton
Rank: Head of Burnout Prevention & Joy Operations
Mission Focus: Maintaining optimal crew energy and enforcing mandatory delight breaks
Field Notes: Expert at low-gravity maneuvers and perimeter security
Mission Critical Intel: Easily persuaded with fresh produce (particularly carrot and broccoli supplies)
Security Alerts: Vigilant watch against suspicious delivery personnel and unauthorized feline incursions
Field Reports From Fellow Explorers
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
Evelyn Kalinosky
Coach
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
Laura Beth DeHority
Glamour by LBD
Ready to Build Your Brand Universe?
Stop pushing your marketing uphill. Create a brand with natural gravitational pull that attracts your ideal clients.
