Your Design Partner for Bold Growth
When your business is ready to expand, your brand should evolve with you.
You're building something extraordinary. Your expertise keeps expanding, your vision keeps evolving, your impact keeps growing.
But every time you're ready to make a bold move—launch something new, enter a bigger market, expand your expertise—you hit the same wall: does your brand look ready for this?
What if your brand actually made your next big move easier instead of harder?
That's where I come in. I create expandable brand systems that grow as boldly as you do, so every new venture feels cohesive and confident.
Meet your brand designer: Erin Ferree Stratton
I help ambitious entrepreneurs scale with brands that evolve.
For over 20 years, I've been creating visual identity systems that grow with expanding businesses. Some of my clients have been developing their brands with the same flexible systems for 15+ years—adding new offers, entering new markets, and making bigger moves without ever needing a rebrand.
I'm fascinated by strategic design that supports real business growth. Every color, font, and visual element is chosen not just because it looks good, but because it helps you feel confident as you scale and makes your ideal clients feel instantly connected to your expertise.
When I'm not designing brands that make entrepreneurs feel unstoppable, you'll find me painting vibrant artwork or researching the psychology of visual communication. Both fuel my passion for creating brands that don't just look professional—they make your giant leaps feel inevitable.
My Mission
To create brand systems that amplify your natural magnetism and make every evolution in your business feel seamless and strategic.
The Team
Brand Ground Control: Erin Ferree Stratton
Home Base: San Luis Obispo, California
Mission Focus: Creating brands that scale with your ambition
Specialization: Expandable visual systems that grow bolder with every business evolution
Always Wearing: Blue (brand consistency + tiny closet practicality)
Usually Found: In the studio with paint on my hands or researching design psychology over iced tea
Chief Morale Officer: Paxton
Mission Focus: Enforcing creative breaks and maintaining optimal energy
Security Detail: Suspicious of all delivery personnel
Morale Boost: Expert at knowing exactly when treats are needed
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
Evelyn Kalinosky
Coach
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
Laura Beth DeHority
Glamour by LBD
Ready to Brand With Confidence?
Stop letting an uncertain brand hold back your bold vision.
Let's create a visual identity that grows with your expertise and makes every new venture feel confident and cohesive.
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