Your Partner for Brand Adventures
If your brand feels scattered across projects... I can help you bring it all together.
As an expert in your field, you know your brand has potential for greater impact.
You've tried piecing things together—a logo here, a website update there, launching a course that looks nothing like your main business—but nothing quite creates the cohesive presence you're looking for.
You see other experts effortlessly attracting their ideal clients across all their offerings while you're stuck scrambling to make everything look professional and connected.
What you really need is a brand family that grows with your expanding expertise without getting boring.
That's where I come in. Together, we'll create a stellar brand family system that feels authentic to you and naturally attracts the right people throughout your entire business journey—no matter how many projects you launch.
Meet your brand designer: Erin Stratton
I help experts navigate brand adventures that last
I've been creating thoughtful brand family systems for over 20 years—some of my earliest space explorers are still growing their brand families with (and loving) the visual systems we built together. I'm obsessed with creating brand adventures that don't just look good today, but get better and more interesting as your expertise expands.
I'm fascinated with how our brains respond to different visual experiences. Strategic design can trigger positive responses that make people want to connect and engage throughout your entire business journey. But consistency doesn't have to mean monotony—flexible visual vocabularies keep your brand fresh while building trust.
I have synesthesia - which means when you describe your business, I literally see what you say as colors and shapes. This helps me translate your complex ideas into visual family systems that capture the true depth of your mission while solving your multi-project challenges.
When I'm not designing brand families that make people stop and stare, you'll find me painting vibrant artwork or diving into the latest neuroscience research. Both fuel my passion for creating brands that don't just look good—they make you unforgettable across every project you launch.
My Mission
To help experts create brand families that feel authentic and naturally attract their ideal clients through fun, functional and flexible design that grows with you for decades.
The Team
Brand Ground Control: Erin Stratton
Home Base: San Luis Obispo, California
Mission Focus: Creating instant connection through brain-friendly design that evolves beautifully
Specialization: Building stellar brand families that trigger positive neurochemical responses and magnetic attraction across all your projects
Uniform: Always wears blue (brand consistency + teeny tiny closet)
Field Notes: Often found in the backyard, painting or researching the latest in brain science over iced tea
Chief Morale Officer: Paxton
Rank: Head of Burnout Prevention & Joy Operations
Mission Focus: Maintaining optimal crew energy and enforcing mandatory fun breaks
Security Alerts: On constant watch for suspicious delivery personnel
Field Reports
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
Evelyn Kalinosky
Coach
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
Laura Beth DeHority
Glamour by LBD
Ready to build a brand family that grows with you?
Let's create a cohesive visual system that connects all your projects and keeps your audience engaged for the long haul.
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