Design That Makes Choosing You Easy
Brilliance doesn’t always speak for itself, especially in a crowded marketplace.
Your work changes lives, solves problems, and opens doors. But too often, the people who need you most hesitate—not because you’re not brilliant, but because your brand isn’t showing them why you’re the obvious choice.
That’s where I come in. I create strategic, expandable brand systems that make your expertise instantly recognizable and deeply compelling. So when someone finds you, they don’t have to wonder if you’re the right fit—they already know.
From Hiding to Helping Others Shine
I never liked being the center of attention.
Even when I started my business, the thought of having to “be the face” made me nervous. I wanted to design. I wanted to build something of my own. But I didn’t want endless headshots, constant self-promotion, or feeling like I had to perform just to be taken seriously.
At the same time, I knew I had to promote my business somehow—otherwise, how would clients find me? The problem was, every hour I spent trying to “sell myself” was an hour I wasn’t doing the work I loved—or living my life.
The turning point came when I realized I could build a brand that did the talking for me. Design could carry my message, show my value, and make me the obvious choice—without me having to always step into the spotlight.
Now, that’s what I create for my clients: brands that pull the right people in, explain your value, and let you get back to the work you’re here to do.
Why I Design the Way I Do
A logo is only one star in your universe. The real magic comes from a system—one that grows as boldly as you do, and shines just as brightly in year ten as it did on launch day.
I believe:
Every color, font, and line should have purpose.
Beautiful design is great, but strategic design is unstoppable.
Your brand and website should feel like you.
Authentic uniqueness helps you stand out and makes an unforgettable first impression.
Growth should feel expansive and seamless.
Change shouldn’t slow you down—it should empower your next leap.
Meet your brand designer: Erin Ferree Stratton
I’m fascinated by the psychology of how we see, feel, and respond to visuals—and how the right design can make bold moves feel inevitable.
What makes my approach different is flexibility. The systems I design aren’t just beautiful—they’re built to grow with you. Many of my clients have used the same brand foundations for over a decade, expanding into new markets, launching new offers, and scaling their businesses without ever needing a complete rebrand.
Every color, font, and design choice has a purpose: to make you unmistakable, magnetic, and easy to choose.
When I’m not deep in brand systems, you’ll usually find me painting vibrant artwork or researching visual communication. Both feed into my work: painting keeps my creativity alive, and psychology keeps my designs magnetic.
Your brand is there to support you, no matter what small step or giant leap you make next.
My Mission
To design brands that remove doubt, eliminate friction, and make every next step in your business easier—because your brilliance deserves to shine without you having to sell yourself over and over.
The Team
Brand Ground Control:
Erin Ferree Stratton
Home Base: San Luis Obispo, California
Mission Focus: Creating brands that scale with your ambition
Specialization: Flexible visual identities built for bold evolutions
Always Wearing: Blue (brand consistency + tiny closet practicality)
Usually Found: Covered in paint or with iced tea in hand
Chief Morale Officer:
Paxton Pants
Mission Focus: Enforcing creative breaks
Security Detail: Suspicious of all delivery personnel
Morale Boost: Knows exactly when treats are needed
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
EVELYN KALINOSKY
COACH
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
LAURA BETH DEHORITY
GLAMOUR BY LBD
Make Working With You the Easiest Yes
Let’s build a visual system that brings clarity, polish, and momentum to everything you do.
©2024-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions