Erin Ferree Stratton
Brand Vitality Architect
Designs that shine. Light up your legacy.
The Spark Behind the Shine
I watched clients get flawless designs—then vanish into doubt. Hiding their edge. Faking their voice. Stagnant growth.
That's why I do more: Align your brand to your spark. Coach you to own it. Turn difference into dominance.
24+ years. Endless evolutions—including mine. I build what scales. What you live in.
My Edge
Real You First
Focus on your spark. No masks.
Evolving Design
Grows with you. Boredom-proof design systems.
Impact Coaching
I see what you can't. Ditch second-guessing.
Full Brand Cohesion
Psychology. Presence. Strategy. Visuals that hit hard.
The Team
Brand Vitality Architect:
Erin Ferree Stratton
Home Base: San Luis Obispo, California
Mission Focus: Making your entrepreneurial dreams beautiful
Specialization: Strategic visual identities built for bold evolutions and big visions
Always Wearing: Blue (brand consistency + tiny closet practicality)
Usually Found: Covered in paint, gardening with one eye on Paxton Pants, while drinking an herbal tea. In the house, there's something delicious on my stove, braising slowly for dinner.
Chief Morale Officer:
Paxton Pants
Mission Focus: Enforcing creative breaks
Security Detail: Suspicious of all delivery personnel and also CATS
Morale Boost: Knows exactly when treats are needed (always)
His Goal: To become a dog influencer and content creator! Follow him on TikTok @paxton.pants
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
EVELYN KALINOSKY
COACH
"She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand."
LAURA BETH DEHORITY
GLAMOUR BY LBD
Own Your Spark
Let's build a brand that shows you off.
Designs that make you shine
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
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