You Don't Have to
'Pick Just One Thing'
They Said You Need to Choose. They Were Wrong.
You've been told you need to niche down.
Focus. Specialize. Pick just ONE thing.
But that advice fails for multi-passionate entrepreneurs.
Your diverse interests aren't distractions to hide—they're your superpower.
You just need to discover the invisible force that's already connecting them: your Center of Gravity.
Introducing: The Center of Gravity Framework
A quick process to discover the invisible force that naturally connects all your seemingly unrelated offerings.
The natural gravitational center already present in your work
How to explain your diverse offerings without confusion
A decision-making filter for future opportunities
The language that makes everything click for your audience
How to market multiple services without feeling scattered
What Makes This Different?
This isn't about forcing your passions to fit together.
It's about uncovering the invisible thread that's already connecting them.
The Center of Gravity framework has helped many multi-passionate entrepreneurs transform their brand chaos into magnetic clarity... without sacrificing any of their diverse interests.
See the Transformation:
BEFORE
"I offer brand design, website development, and marketing consulting... yeah, I know it's a lot."
AFTER
"I work with businesses that contain multitudes to create brands that use brain science to connect to your favorite clients "
Same offerings. Completely different impact.
Download "The Art of Containing Multitudes" Workbook
In this free 20-page workbook, you'll discover:
A simple process to find your unique Center of Gravity
The Brand Chaos Assessment
Three Find Your Center exercises approaching from different angles
Refinement techniques to strengthen your center
Implementation guide for immediate application
Visual mapping template for your entire Brand Universe
When you download, you'll also get brand-building insights (unsubscribe anytime).
Who Created This Framework?
With a background spanning architectural studies and deep experience in graphic design, I've always lived at the intersection of multiple disciplines. I know all about frustration of being told to "pick just one thing." I can't help but bring my whole self and everything I've learned along the way to the party.
That's why I developed the Center of Gravity framework—to help multi-passionate entrepreneurs like us build cohesive brands that honor all our diverse interests.
Field Reports From Fellow Explorers
I was able to gain new clarity about my brand and who I serve. She taught me to look at the big picture of my business and how I was communicating with my clients, which were areas I had been neglecting. I feel more confident in how I communicate and have a greater sense of continuity about my business and brand.
Joanna Goodwin
In Good Health
After years of struggling to explain my seemingly unrelated services, I finally have a structure that makes everything click. My Center of Gravity changed how I talk about my business and how clients see me.
Jamie C., Business Consultant & Workshop Facilitator
Stop Choosing. Start Connecting.
Your multiple passions aren't something to hide. They're a unique advantage waiting to be aligned.
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