Does your brand contain multitudes?
Whether you're creating a funnel, a family of offers, or even a family of companies, I'm the brand designer who will keep it all together for you.
When Your Brand Contains Multitudes, You Might Have These Problems...
Fragmentation
With multiple products, services, or divisions, businesses often end up with disconnected brand elements that confuse their audience.
Inconsistency
As offerings multiply, maintaining visual and messaging consistency becomes a constant struggle, diluting brand recognition.
Identity Crisis
When serving different audience segments with varying offerings, your core brand identity can become diluted or confused.
Managing multiple offerings, audiences, or even companies creates unique branding challenges. As your business grows in complexity, keeping everything aligned becomes increasingly difficult.
Transform Your Brand into a Harmonious System
Imagine a brand that naturally draws in your ideal clients—one where every element works together in perfect harmony to tell your story and showcase your unique brilliance.
Your brand naturally pulls in your ideal clients, eliminating the need to constantly push your marketing message outward.
Every element of your brand works in harmony, creating a cohesive experience that feels authentic and resonates with your audience.
Sustainable Growth
Your brand builds momentum over time, creating a foundation for long-term success that evolves naturally with your business.
What if all your different offerings, audiences, and initiatives could exist in perfect harmony—part of a single, cohesive system that naturally attracts the right people to each element?
Just like in our universe, where countless celestial bodies exist in organized harmony around a central sun, your brand can be a beautifully organized system where every element has its proper place, purpose, and relationship to the whole.
You Don't Have to
'Pick Just One Thing'
They Said You Need to Choose. They Were Wrong.
You've been told you need to niche down.
Focus. Specialize. Pick just ONE thing.
But that advice fails for multi-passionate entrepreneurs.
Your diverse interests aren't distractions to hide—they're your superpower.
You just need to discover the invisible force that's already connecting them: your Center of Gravity.
Introducing: The Center of Gravity Framework
A quick process to discover the invisible force that naturally connects all your seemingly unrelated offerings.
The natural gravitational center already present in your work
How to explain your diverse offerings without confusion
A decision-making filter for future opportunities
The language that makes everything click for your audience
How to market multiple services without feeling scattered
What Makes This Different?
This isn't about forcing your passions to fit together.
It's about uncovering the invisible thread that's already connecting them.
The Center of Gravity framework has helped many multi-passionate entrepreneurs transform their brand chaos into magnetic clarity... without sacrificing any of their diverse interests.
See the Transformation:
BEFORE
"I offer brand design, website development, and marketing consulting... yeah, I know it's a lot."
AFTER
"I work with businesses that contain multitudes to create brands that use brain science to connect to your favorite clients."
Same offerings. Completely different impact.
Download "The Art of Containing Multitudes" Workbook
In this free 20-page workbook, you'll discover:
A simple process to find your unique Center of Gravity
The Brand Chaos Assessment
Three Find Your Center exercises approaching from different angles
Refinement techniques to strengthen your center
Implementation guide for immediate application
Visual mapping template for your entire Brand Universe
When you download, you'll also get brand-building insights (unsubscribe anytime).
Who Created This Framework?
With a background spanning architectural studies and deep experience in graphic design, I've always lived at the intersection of multiple disciplines. I know all about frustration of being told to "pick just one thing." I can't help but bring my whole self and everything I've learned along the way to the party.
That's why I developed the Center of Gravity framework—to help multi-passionate entrepreneurs like us build cohesive brands that honor all our diverse interests.
Field Reports From Fellow Explorers
I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.
Stephen Hay
People and Process Limited
Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.
Carey Richard
Pat Richard Insurance Agency
Stop Choosing. Start Connecting.
Your multiple passions aren't something to hide. They're a unique advantage waiting to be aligned.
©2024-2025, Skyward Ink LLC. | Created on systeme.io (Highly recommended!) | Privacy policy | Terms & Conditions