BRAND STRATEGY CONSULTING - BETA PROGRAM
Foundational brand strategy for small businesses doing big work.
It feels like you’re always a little off course.
You shift a little here, tweak a little there, redirect some energy and by the end of the quarter you’re exhausted by the work with little to show for it.
It’s time to face facts: trying to recalibrate your coordinates while also flying the ship isn’t getting you anywhere good fast.
The truth is, chronic recalibration isn’t just costing you time.
Consistency across platforms can increase a brand’s revenue by up to 23% (according to Forbes). That constant brand tweaking and twisting is costing you clients - and it’s not going to stop until you create some brand consistency.
Imagine a business where you’re not chained to the flight deck…
You have a clear understanding of every facet of your brand and you know how each serves its purpose in the larger context of your business.
You’re never scrambling to find an asset or design a new piece of collateral.
You’re not just pulling the right folks into your orbit - people are spreading the word for you thanks to the clarity and consistency of your brand.
Step away from the controls - allow me to step in as your brand co-pilot for 6 weeks and help you reset your course with clarity and confidence.
The Guided Brand Universe Expedition
A collaborative approach to chart a foundational brand strategy for small businesses doing big work.
Stellar brands start with strategy
Our work together starts with an intense brand audit that will illuminate every facet of your brand, pulling inconsistencies into sharp relief.
Next, we’ll define the core of your business: your values, your purpose, and your unique offers or services.
Finally, we’ll start to visualize your brand solar system together, from colors to composition.
In just 6 sessions, you’ll have a custom map of your Brand Universe as well as a custom brand strategy, with an additional 30 days of direct support from me as you set out on your new course.
How It Goes
Week 1
Your Coordinates & Your Sun
- Brand positioning - how do you stack up?
- Deep dive into core values
- The Core - Your Framework
Week 2
Your Business Planet & Moons
- Business purpose
- Landscape of difference
- Seas
- Service and product “moons”
Week 3
Your Meteor Belt
- Vivacity: How do YOU show up in your brand?
- Voice: How does your brand sound in writing? In music?
Week 4
Attract Your Visitors
- Who are they?
- What do they want?
- Vibes: How do you want them to feel?
- Customer journey defined
Week 5
Start on The Stars In Your Sky (Designs)
- Let’s make a mood board together
- Website wishes session (audit your existing site or dream of your new one)
- Platform suggestions based on the functionality you need
- Wireframe of new site and funnels
Week 6
Wrap Up and Next Steps
Meet your mission co-pilot:
Hi, I’m Erin Stratton, the founder of Skyward Ink. With over two decades of experience in brand and web design, I help small businesses do big work by building brands that are strategic, consistent, and primed for long-term success. From architecture to graphic design, I’m all about blending creativity with structure—and now, I apply that same balance to help entrepreneurs craft brands that stand the test of time.
I don’t just make things look good—I make sure they work.
I work with small business owners, creative entrepreneurs, and anyone else who’s ready to think beyond today’s urgent tasks and invest in the bigger picture. My clients are tired of short-term fixes and want a brand that reflects their values, purpose, and vision for the future. Together, we’ll map out the solar system of your brand, ensuring everything from your visual identity to your messaging aligns with your long-term goals.
Field Reports From Fellow Explorers
This woman is a genius! Not only does she have design skills, but she writes copy and she grasps the essence of your business and tells you more than you knew about it within 10 minutes! Talk about instant brand clarity and full service! Not only did my investment in her pay off, it will change the trajectory of my business.
Gina Hiatt
Finish Agent
The brand clarity discovery process was a journey that opened me up to many new possibilities and ways of presenting myself. You asked the right questions to get me thinking in ways that I need to support the creation of my brand. You have the ability to touch a person’s business soul and make it come alive. I feel so much stronger with my presence.
Kristin Ecklund
Spiritual Healer and Channel