Brand & Web Design That Make You the Obvious Choice
Flexible visual systems that grow with you—so the right clients recognize your value instantly.
Services & Pricing
Your clients shouldn’t have to guess why you’re the one to hire. A strong brand does that work for you—making your expertise clear, your value undeniable, and your business the natural fit.
That’s what I design: strategic systems that communicate your value from the first glance, so every decision tilts in your favor.
Brand Identity Design
Complete visual worlds that evolve with you: logos, colors, fonts, and all the pieces that work together no matter what bold move you make next.
Starting at $2,000 | Timeline: 2-3 weeks
Strategic Website Design
Websites that do the explaining for you. Your visitors understand what you do and why they need it before you ever have to pitch them.
Starting at $3,000 | Timeline: 3-4 weeks
Launch and Marketing Design
All the visual pieces for your courses, programs, and wild new ideas - designed to feel like part of your brand family.
Starting at $250 | Timeline: varies
Ongoing Design Partnership
Monthly design support for entrepreneurs who need visual assets that move at the speed of their ideas.
$500+/month | 3-month minimum
Custom Illustration & Artwork
Brand Illustration
Custom illustrations that bring your brand to life and make complex ideas instantly engaging.
Joy-Creating Artwork
Vibrant paintings and artwork for your home or office that reinforce your brand vibes while creating joy in your space.
Starting at $250 | Timeline: varies
My Design Process
1.
Discovery & Strategy
We'll explore what you really want to be known for and how to position your expertise. For brands, we'll define what makes you different. For websites, we'll map how to guide visitors toward working with you.
2.
Research & Concept Development
I'll research your industry and competitors, then develop concepts that make you stand out - whether that's brand identity directions or website wireframes that convert browsers into clients.
3.
Design & Refinement
Watch your designs come to life. For brands, that's logo concepts and visual systems. For websites, that's full page designs that do the explaining for you. Two revision rounds ensure everything's perfect.
4.
Build & Launch Support
For brands, you'll get your complete file package and usage guidelines. For websites, I'll develop and test everything before launch. Both include training so you can confidently use what we create.
"Erin created a WOW brand and webpage that sealed the deal on 3 big package executive clients and an invitation to appear on a 1 hour television show – all within 72 hours of going live. Several of my colleagues have their own WOW brands designed by Erin. All are brilliant. What a gift she has!"
MARIE GUTHRIE
THE LEGACY TRACK
I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.
STEPHEN HAY
PEOPLE & PROCESS, LTD.
What Makes Me Different
Making Space To Grow
Every system I create expands with you - no redesigns needed as you evolve your expertise.
Strategic Design
Beautiful visuals that actually support your business goals and convert visitors into clients.
Total Consistency
Everything coordinates seamlessly and amplifies the impression you make.
20+ Years Experience
Some of my clients have been letting their brands grow with me for over 2 decades.
FAQs
Built right in! You get two revision rounds to make sure everything feels exactly right. I'd rather spend time getting it perfect than have you settle for something you're not excited about.
Absolutely. You'll see initial concepts first, then we refine from there. No surprises - you're involved in every major decision.
Yes! 50% to start, 50% at completion works for most projects. For larger projects, we can discuss a three-payment schedule.
You're the expert on your business, I'm the expert on design. I need your insights and feedback, but I handle all the design heavy lifting. Plan on a few focused conversations rather than constant back-and-forth.
That's exactly why we start with strategy. Most people know how they want to feel but not what that looks like visually. Our discovery process helps you get clear on your direction.
Most of my work happens asynchronously. We'll have a few video call meetings throughout the process. As long as we can connect over video calls, location doesn't matter.
You get all your files, usage guidelines, and training on how to use everything. Plus I'm always here if questions come up or you need additional pieces down the road.
When you feel like it's holding you back instead of supporting you forward. If you're embarrassed by your website, avoiding networking because your materials look amateur, or constantly explaining what you do despite having a brand - it's time.
Absolutely! Many clients work with me long-term as they grow. Sometimes it's new pieces, sometimes it's expanding the system, sometimes it's a full evolution. Your brand should grow with you.
A refresh updates and strengthens what's already working - new colors, updated fonts, cleaner layouts. A complete rebrand starts over when your direction has fundamentally changed. Most businesses need refreshes, not complete overhauls.
I don't just make things look pretty. I create systems that work for your business goals - attracting the right clients and communicating your expertise so you don't have to constantly explain what you do.
Because your logo isn't doing any marketing by itself. You need business cards, websites, social media graphics, email signatures - dozens of pieces that need to work together. A system ensures everything coordinates and reinforces your message.
Be the Obvious Choice
Your next client shouldn’t need convincing—they should just know. Let’s design the brand that makes it clear.
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