Brands that take your business to the next level.
HUMAN, HANDMADE DESIGN + NERVOUS SYSTEM SUPPORT
for SERVICE-BASED ENTREPRENEURS
who want a partner, not just a project
I help entrepreneurs fix what's really broken—not just your brand, but the nervous system dysregulation and business blocks underneath it.
Because when you're stuck in freeze, frazzled, or building from anxiety, no logo redesign will fix that.
We work on all three together: Nervous system. Business. Brand.
Nervous System First →
The Upward Spiral
4-Week Journey from Freeze to Flow
Get unstuck from freeze state, regulate your nervous system, and build momentum.
What's included:
4 weekly 60-minute sessions
Between-session support (private portal, 24-hour response on weekdays)
Energy audit and action plan
Personalized nervous system regulation toolkit
Inner critic audit and reframing work
Momentum mapping for one dream
Investment: $800 | Timeline: 4 weeks
Perfect for: Entrepreneurs stuck in freeze who need to get moving again
Brand Clarity →
Strategic Foundation
Start with clarity before design
Deep dive alignment coaching
Goal visioning work
Strategic market analysis
Competitive positioning strategy
Phased brand evolution roadmap
Investment: $2,500 | Timeline: 2-4 weeks (depending on your pace)
Brand Design →
Brand Tailoring
Brand cleanup or mini redesign
You've evolved. Your brand hasn't kept up. We adjust your visual identity to fit who you've become—refining what's already there instead of starting from scratch.
1 hour strategic foundation call
Updated logo variations
Refreshed color palette
Updated typography system
New brand board with usage guidelines
Strategic support throughout
Investment: $2,500 | Timeline: 2-3 weeks
Aligned Brand Evolution
Brand cleanup or mini redesign
We start with getting you reconnected to your truth. Then we build your brand strategy and visual identity from that aligned place—so there's resonance between who you are and what you're showing the world.
Brand strategy mapping
Full visual identity (logo suite, colors, typography, guidelines)
Hand-crafted design (I often paint for my clients!)
6 bi-weekly calls + Voxer support
Investment: $8,000 | Timeline: 4-6 weeks
Web Design →
Website Design
Strategic website design with copy review.
Strategic website design & development (up to 5 pages)
Strategic review of your copy
SEO & AI optimization
Mobile-responsive design
Launch strategy
Investment: $4,500 | Timeline: 4 weeks
Keep evolving. I become your design department—handling whatever comes up as you grow, keeping your brand aligned as you and your business evolve.
What You Get:
Set monthly hours of design work
Priority booking and faster turnarounds
Strategic guidance for brand evolution
Consistent brand coordination
Organized design files
Investment: Starts at $500/month
Need Something Else?
Want to combine Upward Spiral + Brand work? Let's talk about a custom package.
Need marketing design, illustrations, or other services? Download the full Design Services Menu (PDF)
Ready to Feel Better In Your Brand?
Book a free clarity call and we'll figure out which path makes sense for you.
How I Create A Brand That Feels Like You
1.
Create Clarity
We start by talking about your wildest entrepreneurial dreams. Dig deep to understand and take advantage of every facet of your business in your brand.
2.
Brand Strategy
Positioning your expertise to feel like you and create magnetic pull with the humans you actually want to work with (and who can afford your brilliance).
3.
Smart Design Systems
Your complete visual identity system—logo, colors, fonts, messaging—all calibrated to make your dream clients' brains do happy dances.
4.
Aligned Implementation
Hands-on design and tech help to create the marketing materials you need, from someone who understands how everything fits together.
5.
Brand Embodiment
How are you being in your brand? Are you telling people you're high end but the experience is less than stellar? Embodiment brings it all together.
6.
Ongoing Creative Partnership
I'm only a phone call or email away when you need fresh new designs - or revisions to anything you already have.
I thought I needed a new logo, but I ended up with a redefined business.
The logo was the destination, but the journey was transformative.
STEPHEN HAY
PEOPLE & PROCESS, LTD.
What Makes Me Different
Goal-Based Strategic Thinking
Relentless focus on making your vision become reality. Always searching for opportunities to expand or evolve your brand.
Brand Systems That Scale
Every brand system I create expands with you—no constant redesigns as you grow your expertise.
Proven Business Results
My clients land dream clients within days of launching and command the premium rates they deserve.
Direct Designer Partnership
You work directly with me throughout the entire process—no project managers. I answer my phone and care deeply about your business.
Got Questions?
When you feel like it's holding you back instead of supporting you forward. If you're embarrassed by your website, avoiding networking because your materials look amateur, or constantly explaining what you do despite having a brand - it's time.
If your current brand feels misaligned with your expertise, attracts the wrong clients, or makes you hesitate before sharing it, you likely need strategic repositioning rather than just visual updates. I help determine this during our strategy call.
Everything I create works together strategically. Your logo supports your website, which aligns with your marketing materials. This cohesive approach is more effective than piecing together different designers' work.
Yes, most of my clients work with me remotely. We use video calls, shared documents, and project management systems to collaborate effectively regardless of location.
Very involved in strategy and feedback, but I handle all the technical execution. You'll review concepts, provide input, and approve directions, but you won't need design skills or software knowledge. I'll even provide directions on how to review the project and how to give me feedback in the most effective way.
Sometimes. If your current elements support strategic positioning, we can build on them. If they're working against your goals, I'll recommend starting fresh. Strategy always leads the decision.
Yes, all packages over $5,000 include payment plans. This makes strategic brand investment accessible while ensuring you're committed to the process.
Most of my work happens asynchronously. We'll have a few video call meetings throughout the process. As long as we can connect over video calls, location doesn't matter.
I typically book 4-6 weeks out for package work. Rush projects available for additional investment, though strategic work benefits from proper pacing.
You get all your files, usage guidelines, and training on how to use everything. Plus I'm always here if questions come up or you need additional pieces down the road.
Minor tweaks are included for 30 days. Larger changes or new directions would be additional work, which is why we invest time in getting the strategy right upfront.
Erin Stratton designs brands for coaches building legacies, not just businesses. Since 2001, I've been helping entrepreneurs get off the rebrand rollercoaster and create brands that attract dream clients and grow with them for years. Based in San Luis Obispo, CA.
Brand design for coaches ready to take off.
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