The Seven Types of Launch Burnout: What I Learned the Hard Way
When I tell people I burned out from Long Covid, they usually think I just mean physical exhaustion. But what I discovered while healing was that burnout isn't just one thing - it's like a black hole, a vortex of interconnected energy types that can all become depleted in different ways, sucking the joy out of your life and the launch.
Understanding these different types of burnout changed how I approach launches. Instead of just managing my physical energy, I learned to monitor and maintain seven distinct types of energy:
Physical Burnout
Most familiar: the body simply runs out of energy. During launches, this often shows up as:
- Sitting too long at computers
- Skipping meals
- Poor sleep
- Stress tension
- Forgetting to move
Mental Burnout
Your brain's processing power gets overloaded. Common during launches when:
- Learning new tech
- Making endless decisions
- Problem-solving constantly
- Managing complex details
- Trying to remember everything
Creative Burnout
Your innovative spark dims. Launches often trigger this through:
- Constant content creation
- Endless copywriting
- Design decisions
- Marketing ideation
- Pressure to be "fresh"
Emotional Burnout
Your feelings get overloaded. Launch triggers include:
- Launch anxiety
- Investment pressure
- Imposter syndrome
- Public visibility stress
- Fear of judgment
Social Burnout
Your capacity for connection depletes. During launches, this happens from:
- Constant client communication
- Team coordination
- Social media engagement
- Networking demands
- Support requests
Spiritual Burnout
You disconnect from meaning and purpose. Common when:
- Losing sight of your "why"
- Compromising values for speed
- Neglecting deeper meaning
- Missing alignment
- Pushing past integrity
Sensory Burnout
Your system gets overwhelmed by inputs. Launches often cause this through:
- Screen fatigue
- Notification overload
- Environment chaos
- Information overflow
- Constant connectivity
Here's what makes launch burnout particularly tricky: you're usually experiencing multiple types at once. You might be physically tired, mentally overwhelmed, and emotionally anxious all at the same time.
Finding a Better Way
I learned all this through years of pushing too hard, then having to step away from my business completely. Now that I understand how these energy systems work together, I approach launches differently. Instead of pushing until something breaks, I monitor all seven types of energy and maintain them before they get depleted.
Managing just one or two types of energy isn't enough. Real sustainability requires attending to all seven.
Because the goal isn't just to make it past the burnout black hole in your launch - it's to arrive at launch day energized and ready to soar.
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