Your Dream Designer
I'm easy to work with and I make designs that are so successful they help your dreams come true.
How I Got Here
I fell in love with brand design the very first time I designed a brand identity kit. Its I was doing my first sketches for The Butterfly Palace, I kept getting ideas for the rest of their brand system - stationery, website, brochure. I saw how everything could interconnect and say everything that needed to be said about their sanctuary without saying a single word.
It was like I'd come home to what I was built to be doing. Now, I've been in the brand design business for 24 years, and I still get excited when a client sees their new brand for the first time and says "That's it."
That moment—when someone's internal vision becomes external reality—never gets old.
Design Builds Communication Bridges
I started on my creative path studying architectural engineering - I was going to build bridges. And, I do, in a way. If you communicate in a way that appeals to your ideal client, helps them understand that you can do for them, and makes them feel safe hiring you, it creates real world, bottom-line business results.
It can solve problems, make your customers feel at home, improve understanding, and so much more.
My journey has taken a lot of twists and turns along the way - I've redesigned my own brand more times than I care to count. I've tried just about every online marketing tactic out there on to see what I felt in integrity with versus what felt icky. I've launched products, hosted webinars and telesummits, pivoted, scaled up, scaled back, burnt out, and come back again. So I've been there and done whatever you're about to do, and I've learned a lot along the way.
How I Work
I start with dreams, not deliverables.
Our first conversations are about your entrepreneurial vision—the "what if" scenarios, the "someday when I'm brave enough" goals. The logo comes later.
I ask deep questions.
We need to discover: Who are your real competitors? What makes you genuinely different? Why should someone choose you? What are they really getting when they work with you? I'll ask these questions (and a whole bunch more) to reveal strategic positioning that surface-level discovery never touches.
I'm patient with the process.
I'm not going to rush you through a brand design in a day. I know I create better work when I have a chance to think on things - to let them all simmer together at the back of my mind for a bit before executing on a design. And I know when I work with a service provider, I like to have a bit more space and time to look at a project before having to provide feedback. I am happy to move at a fast pace, but also happy to let you think about it.
I understand business, not just design.
Market positioning, competitive advantage, pricing psychology, conversion strategy—I think about how design serves business goals, not just aesthetic preferences.
I create systems that scale.
Many clients have used the same brand foundations for 10+ years, launching new programs and even pivoting directions without complete rebrands. That's intentional design.
Life Outside Design
When I'm not creating Brand Gravity for clients, I'm:
Painting with acrylics and watercolor (usually something bright and shiny)
Working on nervous system healing through cold plunges, meditation and sound healing
Learning to grow vegetables (with varying degrees of success)
Taking my corgi on the best adventures - he loves the beach!
The nervous system work matters more than it might seem. You can't create aligned brands for others when you're disconnected from your own center. The cold plunges, meditation, and creative play aren't just hobbies—they're how I stay grounded enough to hold space for other people's transformations.
The Team
Brand and Web Designer:
Erin Ferree Stratton
Home Base: San Luis Obispo, California
Mission Focus: Making your entrepreneurial dreams inevitable
Specialization: Strategic visual identities built for bold evolutions and big visions
Always Wearing: Blue (brand consistency + tiny closet practicality)
Usually Found: Covered in paint, gardening with one eye on Paxton Pants, while drinking an herbal tea. In the house, there's something delicious on my stove, braising slowly for dinner.
Chief Morale Officer:
Paxton Pants
Mission Focus: Enforcing creative breaks
Security Detail: Suspicious of all delivery personnel and also CATS
Morale Boost: Knows exactly when treats are needed (always)
His Goal: To become a dog influencer and content creator, he's saving up to get a little sister! Follow him on TikTok @paxton.pants
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
EVELYN KALINOSKY
COACH
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
LAURA BETH DEHORITY
GLAMOUR BY LBD
What I Won't Do
I won't take on projects where I know I'm not the right fit. If you need quick turnarounds with minimal strategic input, there are designers who specialize in that. If you want someone to execute your exact vision without questioning it or improving upon it, I'm not your person.
I won't promise unlimited revisions or 24/7 availability. I have professional boundaries because they create better outcomes for everyone.
I won't design brands that perpetuate harm, mislead customers, or make promises your business can't keep. Pretty without integrity isn't worth creating.
Ready to Shine?
Let's leverage your brand to help you move from where you are now to where you want to be.
Brand design, logo design, web design and visual systems
Made with strategic love by Erin Ferree Stratton in San Luis Obispo, CA
Bold & effective brands for businesses with big dreams.
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