When Your Brand Finally Reflects Who You've Become

Strategic brand redesign for experts ready to attract their dream clients effortlessly

Brilliance doesn’t always speak for itself, especially in a crowded marketplace.

Your work changes lives, solves problems, and opens doors. But too often, the people who need you most hesitate—not because you’re not brilliant, but because your brand isn’t showing them why you’re the obvious choice.

Your brand worked for who you used to be.

You've evolved as an expert. Your expertise has deepened, your confidence has grown, your ideal client has shifted. But your brand is still reflecting an earlier version of yourself—creating friction in your pricing, marketing, and how you feel showing up online.

I redesign brands for experts who've outgrown their old identity and are ready to attract their dream clients effortlessly. When your brand truly reflects who you've become, the right opportunities start finding you.

I know this journey because I've lived it.

I've reinvented my own brand five times. From Elf Design (clever, but too small) to BrandStyle Design (closer to the mark, but shaped by outside pressure that left my confidence shattered) to finally Skyward Ink—a brand that came entirely from me with complete alignment.

That's how I know what it feels like when your brand doesn't fit who you've become. And I know how powerful it is when your visuals finally line up with your voice—when your brand stops holding you back and starts pulling the right people in like gravity.

Why I Design the Way I Do

A logo is only one star in your universe. The real magic comes from a system—one that grows as boldly as you do, and shines just as brightly in year ten as it did on launch day.

I believe:

Every color, font, and line should have purpose.

Beautiful design is great, but strategic design is unstoppable.

Your brand and website should feel like you.

Authentic uniqueness helps you stand out and makes an unforgettable first impression.

Growth should feel expansive and seamless.

Change shouldn’t slow you down—it should empower your next leap.

Many of my clients have used the same brand foundations for over a decade, evolving and scaling their businesses without needing a complete rebrand. When I'm not designing, I'm painting or researching visual psychology—both keep my work creative and magnetic.

My Mission

To design brands that remove doubt and make every next step in your business easier—because your brilliance deserves to shine without you having to sell yourself over and over.

That's what redesigning to shine is all about:

Creating a brand that feels like coming home to yourself — and makes your dream clients see you as the one they've been searching for.

The Team

Brand Redesigner:
Erin Ferree Stratton

Home Base: San Luis Obispo, California

Mission Focus: Creating brands that scale with your ambition

Specialization: Flexible visual identities built for bold evolutions

Always Wearing: Blue (brand consistency + tiny closet practicality)

Usually Found: Covered in paint or with iced tea in hand

Chief Morale Officer:
Paxton Pants

Mission Focus: Enforcing creative breaks

Security Detail: Suspicious of all delivery personnel

Morale Boost: Knows exactly when treats are needed

“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”

EVELYN KALINOSKY

COACH

She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.