Meet Your Brand Redesigner

I want to see your brand make your dreams come true.

Strategic brand redesign for experts ready to create magnetic pull with their dream clients

Brilliance doesn’t always speak for itself, especially in a crowded marketplace.

Your work changes lives, solves problems, and opens doors. But too often, the people who need you most hesitate—not because you're not brilliant, but because your brand isn't showing them why you're the obvious choice.

Your brand worked for who you used to be.

You've evolved as an expert. Your expertise has deepened, your confidence has grown, your ideal client has shifted. But your brand is still reflecting an earlier version of yourself—creating friction in your pricing, marketing, and how you feel showing up online.

I redesign brands for experts who've outgrown their old identity and are ready to attract their dream clients naturally. When your brand truly reflects who you've become AND positions you strategically in your market, the right opportunities start finding you like gravity.

I know this journey because I've lived it.

I've reinvented my own brand five times. From Elf Design (clever, but too small) to BrandStyle Design (closer to the mark, but shaped by outside pressure that left my confidence shattered) to finally Skyward Ink—a brand that came entirely from me with complete alignment.

That's how I know what it feels like when your brand doesn't fit who you've become. And I know how powerful it is when your visuals finally line up with your voice—when your brand stops holding you back and starts pulling the right people in like gravity.

Why I Design the Way I Do

A logo is only one star in your universe. The real magic comes from the Brand Gravity system—strategic design that creates magnetic pull between you and your dream clients while supporting your biggest entrepreneurial dreams. And the right system grows as boldly as you do, and shines just as brightly in year ten as it did on launch day.

I believe:

Every design choice should support your vision.

We start with your entrepreneurial dreams, not color preferences. Beautiful design is great, but strategic design that serves your biggest goals is unstoppable.

Your brand should feel authentically you.

Deep discovery work uncovers what makes you uniquely valuable. Authentic alignment creates unforgettable first impressions and makes premium pricing feel natural.

Systems should expand with your growth.

Change shouldn't slow you down—it should empower your next leap. Many clients have used the same brand foundations for over a decade, evolving and scaling without complete rebrands.

Business strategy and creative execution work together.

I understand both the business side and the visual psychology. That combination creates brands that don't just look good—they work strategically to attract your ideal clients.

Many of my clients have used the same brand foundations for over a decade, evolving and scaling their businesses without needing a complete rebrand.

When I'm not designing brands with gravitational force, I'm painting, researching visual psychology, or teaching AI tools like Kittl to create fantasy brand mockups. (Want to see your brand as the bat signal? We have the technology.)

My Mission

To design brands that create magnetic pull with your dream clients and make every next step in your business easier—because your brilliance deserves to shine without you having to sell yourself over and over.

That's what Brand Gravity is all about:

Creating a brand that feels like coming home to yourself — and makes your dream clients see you as the one they've been searching for.

The Team

Brand Redesigner:
Erin Ferree Stratton

Home Base: San Luis Obispo, California

Mission Focus: Making your entrepreneurial dreams irresistible

Specialization: Strategic visual identities built for bold evolutions and big visions

Always Wearing: Blue (brand consistency + tiny closet practicality)

Usually Found: Covered in paint, in a sound bath, or sketching with iced tea in hand

Chief Morale Officer:
Paxton Pants

Mission Focus: Enforcing creative breaks

Security Detail: Suspicious of all delivery personnel

Morale Boost: Knows exactly when treats are needed (always)

“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”

EVELYN KALINOSKY

COACH

She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.