Beyond Visuals
For years, I watched clients get beautiful brand visuals... and even clear brand strategies... then freeze when it was time to use them.
They'd hide their edge. Second-guess their voice. Their brand would sit there, perfect and ready, while they went right back to doing business the old way.
That's when I realized: a brand only works if you can actually step into it.
So I started working on all three pieces: the clarity (what you're doing and who you are), the visuals (what people see), and the presence (how you show up).
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
EVELYN KALINOSKY
COACH
"She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand."
LAURA BETH DEHORITY
GLAMOUR BY LBD
How I Work
I see what you can't see
After 24 years, I can spot what's holding you back—usually before you can. The misalignment. The thing you're hiding. The gap between who you are and what your brand shows.
I design systems that evolve with you
Your business will change. You'll outgrow things. I build brands that can grow with you instead of needing to be rebuilt every few years.
I help you own what we build
This is the coaching piece. I don't just hand you files—I help you build the confidence and presence to actually use them.
I bring it all together
Psychology. Strategy. Design. Presence. When all of it works together, your brand becomes a tool that makes your business easier.
The Team
ERIN FERREE STRATTON
Brand Designer
24+ years building brands for coaches, consultants, and service-based businesses where you ARE the business.
I work on clarity, visuals, and presence because that's what makes brands actually work.
Usually Found: Covered in paint, gardening, cooking something that's been braising for hours, enjoying the hills and beaches in San Luis Obispo.
Always Wearing: Blue (brand consistency meets tiny closet practicality)
PAXTON PANTS
Chief Morale Officer
Mission: Enforcing creative breaks and knowing exactly when treats are needed (always)
Security Detail: Suspicious of all delivery personnel and also CATS
His Goal: To become a dog influencer and content creator! Follow him on TikTok @paxton.pants
Ready to build a brand that works?
Brand design that actually works.
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
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