You Built a Brand.
Now Add Your Spark.
I align your brand to reveal your spark—so you attract success on your terms, without performing.
"Erin doesn't just update your design—she helps you become your brand."
KAY WHITE • CAREER COACH

You've built the logo, colors, site—the "professional" package.
But you aren't in it. Your intuitive spark? Hidden. The instinct that spots patterns others miss? Silent.
Result: You feel like a character. Exhaustion sets in. Wrong clients trickle, right ones pass by.

Put Your Spark Back In
I'm Erin—Brand Spark Architect (24+ years evolving brands for coaches like you).
Psychology, presence, pattern recognition: I translate your energy into visuals that work.
We align Vision • Vibe • Visuals • Voice • Voyage to your design.
Right people say, "Finally, my person."
Beige brands fade; yours leads.
Ways to Work Together
Shows you exactly where your spark is missing—and how to put it back in.
Brand Spark Coaching
Guidance on how to embody your spark in your brand to increase your mindshare
Ongoing Partnership
Your fractional brand department. Someone who sees your spark and knows how to show it.
That bold opinion? Unique approach? Pattern-spotting genius? That's why they choose you.
When amplified: Right clients magnetize. No price wars. Effortless marketing—you, scaled.
I See Your Difference (And Design It In)
This is what that can look like...
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."

BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."

MARIE GUTHRIE
EXECUTIVE COACH
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