Brand Strategy & Design for Multipassionate Entrepreneurs

Where Art Meets Science to Create Brands That Connect

I help passionate entrepreneurs create brands that feel right to them AND make their clients' brains light up.

Why Brain Chemistry Matters in Branding

When someone encounters your brand, their brain has an immediate chemical reaction. This happens before conscious thought and heavily influences whether they'll connect with you or move on.

At Skyward Ink, my approach to branding is built on understanding & anticipating these reactions to help you:

Stand out visually in your market

Connect emotionally with great-fit clients

Unite your passions under one cohesive brand

Maintain brand alignment without burning out

Transform Your Brand into a Harmonious System

Imagine a brand that naturally draws in your ideal clients—one where every element works together in perfect harmony to tell your story and showcase your unique brilliance.

Brain-Pleasing
Brand Strategy

Discover how to position yourself in the market and communicate your value in ways that naturally attract your ideal clients.

LEARN MORE

Emotion-Evoking

Design & Illustration

Your brand naturally pulls in your ideal clients, eliminating the need to constantly push your marketing message outward.

LEARN MORE

Brand-Brain Alignment Coaching

Maintain authentic connection between your brand and your natural thinking patterns to prevent burnout and foster sustainable creativity.

INQUIRE HERE

Vibe Setting Artwork

Vibrant paintings for your home or office that reinforce your brand vibes, ensure your brand's uniqueness, and create joy in your space.

BEHOLD!

Making Brand Strategy Simple

Branding can feel overwhelming, especially when you have multiple passions and offerings. I use metaphors and systems to translate complex brand strategy into concepts you can actually use.

My approach is rooted in neuroscience – understanding how your clients' brains respond to various cues. But I don't expect you to become a brain expert overnight.

That's why I developed these simple frameworks:

Brand Universe System

This visualization tool helps you see how the elements of your brand strategy work together to form your brand. Your different services, products, and passions can orbit harmoniously around your core purpose. Each element maintains its unique value and character while contributing to your complete brand story.

Brand Gravity Framework

Brand Gravity is the natural attractive force your business generates when all its elements work together in harmony. It creates a magnetic center that pulls the right people in instead of constantly pushing your message out. When your visuals, messaging, and client experience align authentically, connection becomes effortless.

These concepts aren't just metaphors—they're practical tools based on how the brain creates connections. They help you make decisions about your visual identity, messaging, and offerings with confidence, knowing everything works together to trigger positive responses in your audience's minds.

Meet your Guide: Erin Stratton

I created the Brand Gravity system after struggling to bring together my own seemingly unrelated passions: design, neuroscience, healing, and painting.

As someone who thinks differently (I'm neurodivergent), I've always been fascinated by how our brains respond to visual information. This led me to discover that the most effective brands don't just look good – they're designed to work with how our brains naturally process information.

Today, I help other multipassionate entrepreneurs create brands that reflect ALL of who they are while making meaningful connections with their audiences.

ABOUT ME

Field Reports From Fellow Explorers

Hear from business owners who've let me design their brands:

I thought I needed a new logo, but I ended up with a redefined business. Erin's branding exercise prompted me to reassess my business fundamentals, resulting in a logo and materials I proudly use. The logo was the destination, but the journey was transformative.

Stephen Hay

People and Process Limited

Erin guided me through logo creation with incredible patience, delivering exactly what I wanted even though I had no clear vision at the start. The entire process was smooth and painless.