Brand & Website Design for Coaches, Consultants & Creative Experts

Your brand should be working harder for you.

Strategic design that supports your entrepreneurial goals.

"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."

MARIE GUTHRIE | EXECUTIVE COACH

Your brand isn't working.

You're not getting the clients or booking the speaking gig you actually want. Or maybe at all. Losing time on underwhelming launches. Working harder than you should be.

I can figure out why and help fix it - fast. Your brand should support you, not hold you back.

I help you get clear, then design it to connect.

Clarity

What you're doing, how you're doing it, what feelings you're creating, what the whole experience of working with you should be.

Expression

Translate that into words (authentic, clear) and images (the visual experience of working with you).

Alignment

Show up consistently across everything—your whole universe working together.

What Changes

Becoming the leader of a high-level mastermind with clients who renew year after year

Replacing a tech executive salary in 72 hours of launch

Transforming from personal brand to scalable business that doesn't need you every day

Creating a distinctive brand that's still working 23 years later

Creating brand cohesiveness across product lines resulting in increased sales

Your goals are next.

What That Looks Like

Ben Utley - Financial Planner

Challenge: Starting from scratch, needed instant credibility with high-earning physicians

Result: Grew from solo practice to 4-advisor firm over 17 years of partnership

Kay White - Career Mentor

Stopped hiding her edge and brought her real personality into her brand.

Result: "She doesn't just update your design—she helps you become it."

I'm Erin Stratton.

I work with small businesses and early-ish startups whose brands aren't working.

I've been doing this for 24 years. Here's what I know: most people jump straight to logo design. That's not where you start.

You start with clarity. Then you design it. Then you live it.

Clarity first. Design second. Alignment always.

"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."