I Don't Just Design Brands.
I Transform Businesses.
Voice. Visuals. Vibe. Vision, Voyage —all aligned so you can finally break through your ceiling.
"She doesn't just update your design—she helps you become it."
KAY WHITE • CAREER COACH
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live."
MARIE GUTHRIE • EXECUTIVE COACH
You're Ready to Arrive. Your Brand Isn't
You've hit a ceiling.
Your brand still looks like the person who was just getting started. Your messaging doesn't reflect your actual expertise. And you're tired of explaining who you are to people who should already get it.
Here's what you actually need: Someone who aligns all five—voice, visuals, vibe, vision, voyage—so your brand does the work and you do the growing.
That's me.
HOW THIS WORKS
The Brand Vitality Framework
I work with coaches who've outgrown their brands. When your brand just can't take you higher, we fix it together.
Voice
What you say and how you say it. No more hedging. No more muddled messaging. Just clarity that commands respect.
Visuals
What they see. The complete brand system that reflects where you are now—not where you started.
Vibe
How you show up. The presence work that helps you claim your expertise without second-guessing yourself into oblivion.
Vision
Where you're going. Your business model, strategy, and the future you're building toward.
Voyage
How they experience it. Every touchpoint - from first discovery to working together - feels right for your brand.
When all five align, you get Brand Vitality: a brand that's alive, working, and actually feels like you.
Ways to Work Together
Brand Evolution
Strategic realignment for coaches who are close but stuck at a ceiling. We refine your positioning, update your visuals, and get you claiming your next level.
Total Brand Transformation
Full rebuild. Voice, visuals, vibe, vision, voyage—all aligned. This is where we fix everything so your brand works and you stop feeling like it's held together with duct tape.
Ongoing Partnership
Your fractional brand department. For coaches who need someone in their corner as they scale.
I'm Erin, Brand Vitality Architect
I'm Erin—designer, coach, and the person who sees what's keeping your brand from working.
For 24 years, I've been transforming businesses for coaches who are done explaining themselves. I bring psychology, presence coaching, and strategic precision to every project—because your brand isn't about my taste. It's about translating who you actually are into something that works.
I've evolved my own brand more times than most people think is allowed. I know what it takes to actually step into your authority instead of just having it on paper.
Based in San Luis Obispo. Working with clients worldwide. Usually covered in paint or cooking something that's been braising all day.
The Work
"When you want more than 'just a logo'—when your business is ready for the next level of having a real, living identity—you'll be very glad you went with Erin."
BEN UTLEY
PHYSICIAN FAMILY FINANCIAL ADVISORS
"Erin created a WOW brand redesign that sealed the deal on 3 big executive clients within 72 hours of going live. She made me look like the expert I am now."
MARIE GUTHRiE
EXECUTIVE COACH
Get your brand working
Let's talk about what you're actually trying to build—and create a brand that takes you there.
Brand design, embodiment, customer journey improvement
Based in San Luis Obispo, CA. Led by Erin Ferree Stratton.
Living brands for growing businesses
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