Explore Your Brand Universe

A Deep-Diving Journal for Authentic Brand Building

You're an entrepreneur with lots of ideas...

But right now, your brand feels scattered. You know there's something unique about your work, but putting it into words and images? That's another story. You've tried the quick-fix brand templates and AI generators, but they just don't capture the real magic of what you do.

What if you could:

  • Uncover the true essence of your brand through guided self-discovery

  • Document the unique elements that make your work special

  • Gather the raw materials for a truly authentic brand strategy

  • Build a foundation for clear, consistent on-brand decisions

Introducing: Explore Your Brand Universe

A comprehensive workbook of deep-diving questions to help you explore and document every aspect of your brand's universe:


What You'll Explore:

  • Your Sun: Core purpose and values

  • Your Planet: Primary business elements

  • Your Moons: Products and offerings

  • Your Seas: External influences

  • Your Atmosphere: Brand personality

  • Your Visitors: Ideal clients

  • Your North Star: Guiding goals

Explore Your Brand Universe

Explore your brand's innermost core to create an aligned foundation.

START NOW - $27

More Than A Branding Template

In my years of experience, I've seen too many branding templates lead to inauthentic brands, where the business owner has to do so much pretending to keep the brand going that they wind up exhausted, burnt out and unhappy with what they have built.

That's why this isn't a template - it's a journey to the heart and soul of the brand that's already inside you.

Your Brand Discovery Package Includes:

A comprehensive guide for deep brand exploration including:

  • 7 core sections exploring every element of your brand universe

  • Thoughtfully crafted questions that uncover your unique value

  • Journaling prompts that reveal your authentic differentiation

  • Clear organization that builds toward strategic brand development

START NOW - $27

Hi, I’m Erin Stratton, the founder of Skyward Ink.

I’m all about blending creativity with structure to help entrepreneurs craft brands that stand the test of time. For the past two decades, I've helped small businesses do big things by building brands that are strategic, consistent, and built for long-term success.

I don’t just make things look good—I make sure they work.

I work with small business owners, creative entrepreneurs, and anyone else who’s ready to think beyond today’s urgent tasks and invest in the bigger picture. My clients are tired of short-term fixes and want a brand that reflects their values, purpose, and vision for the future. Together, we’ll map out the solar system of your brand, ensuring everything from your visual identity to your messaging aligns with your long-term goals.

Full credentials this way >

FAQ

What exactly is included in the Brand Universe Discovery package?

The package includes The Explore Your Brand Universe Journal Prompts in a beautiful PDF ebook.

It's designed to help you ideate a cohesive, strategic brand foundation.

How long does it typically take to complete the brand journaling process?

The process is self-paced and flexible to work with your schedule. While you could complete the questions in a few focused sessions, we recommend taking time over 4-6 weeks to slowly and thoroughly work through all exercises, allowing time for reflection and refinement.

Do I need to have an existing brand or business to use the package?

No, this system works for both new and established brands. If you're just starting out, it will help you build a strong foundation. If you have an existing brand, it will help you organize and refine your current elements into a more strategic system.

What if I get stuck in the process?

The Brand Ground Copilot Calls are specifically designed to help you overcome any challenges you encounter. You can bring your specific questions and get expert guidance.

Can I use this for different types of businesses?

Yes! The system is designed to work for any type of small business or creative enterprise. Whether you're a service provider, product-based business, or creative entrepreneur, the principles and exercises will help you develop a strong, strategic brand identity.

How is this different from using AI tools or other branding templates?

Unlike AI tools or generic templates, this journal helps you develop a brand strategy that reflects your unique values and vision. It goes deep, beyond surface-level design to help you create a comprehensive brand system that supports your long-term business goals and resonates authentically with your audience.

Field Reports From Fellow Explorers

I was able to gain new clarity about my brand and who I serve. She taught me to look at the big picture of my business and how I was communicating with my clients, which were areas I had been neglecting. I feel more confident in how I communicate and have a greater sense of continuity about my business and brand.

Joanna Goodwin

In Good Health

Erin also has a fabulous tool to get started—it asks a variety of questions about the business, personality, general preferences. In addition, it was a great tool to help me focus and hone my business objectives.

Heather Morton

Morton Event Consulting

Her process is remarkable; she spurred me to do an indepth review of my market and goals and relate that to logo ideas.

Beth Martin Quittman
Samara Levtures

Ready to start your brand exploration?

Your corner of the business universe is waiting to be mapped. Right now, you're at a pivotal moment - you can either continue with quick-fix solutions, or take the first step toward building something truly memorable.

The Explore Your Brand Universe Journal Prompts will give you:

  • A proven framework to explore your brand's core essence

  • Deep-diving questions that reveal what makes you unique

  • Complete exploration of your brand's key elements

  • The foundation for strategic brand decisions

Launch Special: $27

(Regular Price TBD)

START YOUR JOURNEY