Explore Your Brand Universe
A Deep-Diving Journal for Authentic Brand Building
You're a thoughtful entrepreneur with big dreams...
But right now, your brand feels scattered. You know there's something unique about your work, but putting it into words and images? That's another story. You've tried the quick-fix brand templates and AI generators, but they just don't capture the real magic of what you do.
What if you could:
- Uncover the true essence of your brand through guided self-discovery
- Document the unique elements that make your work special
- Gather the raw materials for a truly authentic brand strategy
- Build a foundation for clear, consistent brand decisions
Introducing: Explore Your Brand Universe
A comprehensive workbook of deep-diving questions to help you explore and document every aspect of your brand's universe:
What You'll Explore:
- Your Sun: Core purpose and values
- Your Planet: Primary business elements
- Your Moons: Products and offerings
- Your Seas: External influences
- Your Atmosphere: Brand personality
- Your Visitors: Ideal clients
- Your North Star: Guiding goals
This Journey Isn't For Everyone
Whether you're just starting your business and want to do it right from the start, or, like me, you have tried everything and nothing has felt right yet, Explore Your Brand Universe will lead you to new insights about what makes you stand out and how you can better attract the right clients to you.
This Is For You If:
- You want to build a brand that's authentically yours
- You believe in doing the deep work first
- You're ready to move beyond surface-level branding
- You want to lay the groundwork for strategic decisions
- Are willing to invest some time in self-discovery
- Want to create a brand that's truly unique
- Plan to build a lasting brand and you want a solid foundation
This Is NOT For You If:
- Looking for quick fixes or instant brand solutions
- Not ready to do the deep work
- Seeking a paint-by-numbers approach
- In a rush to launch tomorrow
Explore Your Brand Universe
Explore your brand's innermost core to create an aligned foundation.
This Isn't Just Another Branding Template
This journal is your first step in a larger journey.
Use it to:
- Gather deep insights about your work
- Document what makes your brand unique
- Prepare for building a strategic brand
Your Brand Discovery Package Includes:
A comprehensive guide for deep brand exploration including:
- 7 core sections exploring every element of your brand universe
- Thoughtfully crafted questions that uncover your unique value
- Journaling prompts that reveal your authentic differentiation
- Clear organization that builds toward strategic brand development
Bonus: Brand Ground Control Call Passes
- Space to ask questions, share revelations, and dig even deeper into your brand
- Office-hours and coworking-style format
- Every other week
- You receive 2 free passes
Bonus: Brand Ground Control Lounge Access
- Space to ask questions, share revelations, and dig even deeper into your brand
- Exclusive community hosted on the Systeme.io platform
Hi, I’m Erin Stratton, the founder of Skyward Ink.
With over two decades of experience in brand and web design, I help small businesses do big work by building brands that are strategic, consistent, and primed for long-term success. From architecture to graphic design, I’m all about blending creativity with structure—and now, I apply that same balance to help entrepreneurs craft brands that stand the test of time.
I don’t just make things look good—I make sure they work.
I work with small business owners, creative entrepreneurs, and anyone else who’s ready to think beyond today’s urgent tasks and invest in the bigger picture. My clients are tired of short-term fixes and want a brand that reflects their values, purpose, and vision for the future. Together, we’ll map out the solar system of your brand, ensuring everything from your visual identity to your messaging aligns with your long-term goals.
FAQ
The package includes 3 main components:
1) The Explore Your Brand Universe Journal Prompts
2) Brand Copilot Calls where you can ask questions and get expert advice.
3) Brand Copilot Lounge access
All materials are designed to help you ideate a cohesive, strategic brand foundation.
The process is self-paced and flexible to work with your schedule. While you could complete the questions in a few focused sessions, we recommend taking time over 4-6 weeks to slowly and thoroughly work through all exercises, allowing time for reflection and refinement.
No, this system works for both new and established brands. If you're just starting out, it will help you build a strong foundation. If you have an existing brand, it will help you organize and refine your current elements into a more strategic system.
The Brand Ground Copilot Calls are specifically designed to help you overcome any challenges you encounter. You can bring your specific questions and get expert guidance.
Yes! The system is designed to work for any type of small business or creative enterprise. Whether you're a service provider, product-based business, or creative entrepreneur, the principles and exercises will help you develop a strong, strategic brand identity.
Unlike AI tools or generic templates, this journal helps you develop a brand strategy that reflects your unique values and vision. It goes deep, beyond surface-level design to help you create a comprehensive brand system that supports your long-term business goals and resonates authentically with your audience.
Field Reports From Fellow Explorers
I was able to gain new clarity about my brand and who I serve. She taught me to look at the big picture of my business and how I was communicating with my clients, which were areas I had been neglecting. I feel more confident in how I communicate and have a greater sense of continuity about my business and brand.
Joanna Goodwin
In Good Health
Erin also has a fabulous tool to get started—it asks a variety of questions about the business, personality, general preferences. In addition, it was a great tool to help me focus and hone my business objectives.
Heather Morton
Morton Event Consulting
Her process is remarkable; she spurred me to do an indepth review of my market and goals and relate that to logo ideas.
Beth Martin Quittman
Samara Levtures
Ready to start your brand exploration?
Your corner of the business universe is waiting to be mapped. Right now, you're at a pivotal moment - you can either continue with quick-fix solutions, or take the first step toward building something truly memorable.
The Explore Your Brand Universe Journal Prompts will give you:
- A proven framework to explore your brand's core essence
- Deep-diving questions that reveal what makes you unique
- Clear documentation of your brand's key elements
- The foundation for strategic brand decisions
PLUS: Three Brand Ground Control Calls
Join our monthly implementation sessions where you can:
- Workshop your discoveries with fellow brand explorers
- Get real-time feedback on your ideas
- Learn from others on similar journeys
- Stay motivated and accountable
Your Investment: $37
(Launch Special - Regular Price $97)
