Start feeling like yourself again.

I help stuck people find their spark again.

Not someday after you figure it all out.

Now — with where you are, what you have, and one small step forward.

Here's how
it works

We start with the practical stuff — small habits, easy wins, things that make you feel better right away. Getting fed. Getting outside. Getting some momentum going.

And here's what happens when you do that: space opens up. Enough space to go a little deeper — to reconnect with the things you used to love, the parts of yourself you set aside, the identity you've been quietly growing into.

It's not a dramatic overhaul. It starts simple and builds into something that changes everything. You just have to take the first step.

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Ways to work together

Becoming

Yourselfish

Self care to bring your spark back

Yourselfish is built around one idea: taking care of yourself isn't selfish, it's where everything else starts. We work through every layer, from the basics of feeling good day-to-day all the way to identity, purpose, and who you're becoming. Practical first. Meaningful always. At your pace.

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The Skyward

Switch

Trade bad habits for better

The most effective way to quit a bad habit is to replace it with a better one. Not willpower. Not restriction. Just something good that slowly takes up the space where the old thing used to live. A small group, a simple approach, and people doing it right alongside you.

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Brand Identity Design

Design that's aligned to shine

Your brand should feel like you — the real you, not a polished version you put on for the internet. I build visual identities for founders and creatives who are ready for a brand that actually fits.

See the portfolio >

I'm Erin, aka elf.

I'm a coach, brand designer, and artist who got into identity work because I needed it myself. I know what it feels like to get frozen — to know you want something different but have no idea where to start, so you just… don't.

What I've learned is that you don't need a big plan. You need to design a small first step and to have someone in your corner while you take it. That's what I'm here for — to help you get unstuck, build some momentum, and grow into whoever you're becoming.

In my off hours, you can find me out in the world playing with my corgi, Paxton Pants.

Ready to get your spark back?

A discovery call is 30 minutes, free, and genuinely no pressure.

We talk about where you are, what's got you stuck, and what it might look like to start moving again.