HELLO, THERE!

If you’re looking for designs that align with your message…

If you wish for beautiful communication that connects you to your favorite clients on a deep, visceral, gut-knowing level….

If you want your clients to feel what you stand for and will do for them, before they hire you…

And if you are searching for a designer who’s got your back and who’s on your team…

You’re in the right place, friend.

I’M ERIN.

I’m a brand designer, strategist, maker and creative problem solver.

I’m drawn to contributing to start-ups, small businesses, and solopreneurs’ businesses. I work with clients around the world – from right here in cozy San Luis Obispo to Canada, London and Hong Kong.

I love translating the work you’re doing in the world into beautiful, effective graphics and websites that have an emotional impact on your ideal clients.

My business has been around in one form or another for over 18 years. I bring crafting brands, designing and developing websites and making effective marketing materials to the party. If you can dream it, I’ve probably designed it (or something like it) – and if not, I relish exploring a new challenge.

I VALUE…

CREATIVITY

I’ve been compelled to create as long as I can remember. My first business venture was making hand-crocheted coin purses in the second grade.

My home studio has a design table front-and-center, and is surrounded with a painting table where I make my Tiny Universes, a dress mannequin and the supplies for all of the other creative projects I’m working on at the moment (currently, learning video-making, watercolor and hand lettering).

I get to bring these skills and processes into the designs I create, to create an overall impression of care, warmth, character, and attention to detail.

EFFECTIVENESS

Strategic design is more than pretty pictures – it’s dozens of intricate visual choices that give your business a voice. Design communicates instantly with your audience, showing them who you are.

I love creating beautiful things, but making beauty for beauty’s sake won’t help your business. That’s why, when we work together, we’ll spend time digging into your hopes and dreams for your business, so I can infuse your designs with meaning. We’ll also talk  about your clients and what really motivates them, so we can move your business forward by creating designs that speak directly to them about what they value.

I have been working with small businesses long enough to know what works and what doesn’t in terms of marketing. I’ll share that experience with you and help you find the sweet spots where your efforts turn into connections.

EVOLUTION

I’m always learning, growing and exploring, both personally and professionally. I’m a Skillshare devotee, have been through more than a handful of coaching programs, and am working on some pretty serious self-improvement initiatives at the moment. And don’t get me started on my love of habit trackers (I’m currently in love with the Momentum app).

I have found that I love to be surrounded by people who are active in their own evolution – which happens to be another reason that I love working with small business owners. Whether they’re evolving in their lives, businesses or brands, it’s always exciting and inspiring to me to see change happen.

CONTRIBUTION

I believe in doing things that make a difference. I look for opportunities to make life easier for the people around me. I want to be able to look back every day and think, “that’s one way that I helped another person”.

Part of the reason that I am called to do this work is that I can fulfill this value by stepping into a client’s business and being fully supportive and on their team. I strive to be valuable, to create designs that work well and help you along your path.

A dear friend of mine loved a chant that included the line: “The more that I give, the more I’ve got to give.” I feel like that basically sums it all up, right there.

BEYOND DESIGN…

I am lucky enough to live in San Luis Obispo, California. I went to college at Cal Poly, and after 10 years in the Bay Area, my heart really wanted to come back. I’m a reader, a painter, a chef, a tea drinker, a collector of adorable curiosities and beautiful rocks, a makeup artist, a costume designer, a wife, and a corgi-mom.

I love cozy spaces, intimate gatherings, immersing myself wholeheartedly in the things that feed my soul, and doing things that make a difference, or make life easier, for the people around me.

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