Thoughtful Design That Connects Instantly
Your brand has 50 milliseconds to make the right impression.
That's how fast the human brain decides whether to engage or move on. Before conscious thought kicks in, your potential clients have already formed an opinion based on visual cues alone.
At Skyward Ink, I use brain science to design brands that trigger the right response in those crucial first moments—creating instant recognition and natural connection with your ideal clients.
Why Brain Chemistry Matters in Branding
When someone encounters your brand, their brain has an immediate chemical reaction.
This happens before conscious thought and heavily influences whether they'll connect with you or move on.
My approach to branding is built on understanding & anticipating these reactions to help you:
Stand out visually with thoughtful design
Feel instantly trustworthy
Create emotional connections that lead to action
Work harder so you don't have to
Meet your brand designer: Erin Stratton
I've always believed design should do more than just look pretty—it should work strategically to create real connections and drive real results. That's why I call myself your Brand Ground Control: working behind the scenes to ensure every element of your brand works together in perfect harmony.
I've spent my career studying neuroscience and how brains process visual information, so I create brands that don't just catch the eye—they create the right feeling at the right moment.
I monitor every aspect of your brand, making sure all systems are go for attracting your ideal clients naturally.
Branding Made Simple
Branding can feel overwhelming, especially when you have multiple passions and offerings.
That's why I developed these simple frameworks:
Center of Gravity Framework
Connect all the things you do together in a way that makes sense and stands out.
Get started free.
Brand Universe System
See how all your brand elements work together to tell one cohesive story.
These aren't just concepts—they're proven tools based on how the brain creates connections and makes decisions.
My Mission
To help small businesses create brands that connect instantly through strategic, brain-friendly design that works as hard as they do.
Your Brand's Ground Control
Brand Ground Control: Erin
Home Base: San Luis Obispo, California
Mission Focus: Creating instant connection through brain-friendly design
Specialization: Building brands that trigger positive responses in the first 50 milliseconds
Uniform: Always wears blue (brand consistency + teeny tiny closet)
Field Notes: Often found painting or researching the latest neuroscience findings over iced tea
Chief Morale Officer: Paxton
Rank: Head of Burnout Prevention & Joy Operations
Mission Focus: Enforcing mandatory breaks and maintaining optimal energy
Security Alerts: On constant watch for suspicious delivery personnel
Field Reports From Fellow Explorers
“I never could have come up with something as creative and multi-faceted as you did, and really appreciated the way you asked a tremendous number of questions in order to understand who I am, what I do, who my target market is and how I want my business to be present in the world.”
Evelyn Kalinosky
Coach
She was the perfect blend of creative ideas, knowledge and implementation. She did what she said and she said what she did. I continue to use the branding logo and materials that she designed for me and I will hire her again when it is time to re-brand.
Laura Beth DeHority
Glamour by LBD
Ready to Create Your Brand's Gravitational Pull?
Stop wondering why your brand isn't connecting. Let's use brain science to create a brand that attracts your ideal clients from first sight.
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