Navigate Your Way to an Unforgettable Brand in Just 6 Weeks

Stop feeling lost in the chaos of brand-building. Chart a clear course with a proven system that's guided over 600 businesses to brand clarity.

When Your Brand Feels Like Uncharted Territory

Are you floating through space without a clear direction?

  • You struggle to explain what makes your business different from everyone else's

  • Your marketing efforts feel scattered and never quite hit the mark

  • You're attracting the wrong clients who don't value what you truly offer

  • Your message isn't landing, despite trying different approaches

  • Your offerings feel disconnected from each other and your core purpose

  • Your business decisions lack clear direction because you don't have a north star

Your Brand Universe Awaits Discovery

Introducing a completely different approach to brand strategy

The Map Your Brand Universe system doesn't just ask you surface-level questions about your logo colors or font choices. It guides you through a comprehensive exploration of every element that makes your brand uniquely powerful:

  • Your Sun: Discover your core purpose and values that everything else orbits around

  • Your Planet: Define your business fundamentals and what makes you different

  • Your Moons: Craft offerings that align perfectly with your central purpose

  • Your Energy Fields: Develop your distinct voice, personality, and emotional impact

  • Your Visitor Paths: Create magnetic attraction for your ideal clients

  • Your Navigation System: Build a cohesive brand map that guides all your decisions

COURSE BREAKDOWN

Your 6-Week Voyage to Brand Clarity

Week 1: Introduction & Orientation

  • Get familiar with the Brand Universe framework

  • Begin exploring your brand's unique elements

  • Receive your Discover Your Brand Universe journal

  • Establish your brand exploration environment

Week 2: Core Exploration

  • Uncover your deepest Why and Values

  • Map your position in the market galaxy

  • Analyze competitor space to find your unique coordinates

  • Craft your purpose statement that guides everything

Week 3: Chart Your Territory

  • Define your business core and unique landscape

  • Identify your key differentiators that set you apart

  • Map change factors that affect your business seas

  • Align your offerings with your central purpose

Week 4: Energy & Orbits

  • Develop your authentic brand personality

  • Craft your distinctive voice that resonates with ideal clients

  • Create emotional vibes that attract the right people

  • Design visitor paths that guide clients to you

Week 5: Create Your Brand Atlas

  • Consolidate all your discoveries into one navigational system

  • Simplify complex ideas into clear guidelines

  • Organize your brand elements into a cohesive map

  • Build a decision-making framework for all future choices

Week 6: Integration & Implementation

  • Apply your Brand Universe Map to real-world scenarios
  • Get feedback on your completed brand strategy
  • Create action plans for implementing your new clarity
  • Set coordinates for your brand's next growth phase

Each week includes a live teaching/coworking call where you'll get personalized guidance and work alongside fellow explorers.

When You Have a Map, Everything Changes

After completing Map Your Brand Universe, you'll:

End Brand Confusion

  • Replace uncertainty with absolute clarity about what makes your business special

Make Confident Decisions

  • Use your Brand Map as a compass for every business choice

Attract Ideal Clients

  • Draw the right people to you naturally through authentic alignment

Create Consistent Impact

  • Ensure every touchpoint communicates your true value

Stand Out Effortlessly

  • No more struggling to differentiate yourself in a crowded market

Save Countless Hours

  • Stop endlessly revising your messaging and positioning

Build Long-Term Value

  • Create a brand foundation that can last for 10+ years (just like my 600+ clients)

JOIN THE WAITLIST

"Having my Brand Universe Map is like having a superpower. I can now make marketing decisions in minutes that used to take me weeks of overthinking."

— Claudia S.

Meet Your Guide: Erin Stratton

For 24 years, I've helped over 600 small businesses create brands that truly represent what makes them special. My architectural background combined with my design expertise has led me to develop a systematic approach to brand building that is both creative and structured.

But my own brand journey? A complete mess of wrong turns and detours. I've made every branding mistake possible so you don't have to.

I believe brands are like solar systems—complex but beautifully organized when you understand how all the pieces work together. That's why I focus on building a strategic foundation first, ensuring every element of your brand aligns with your deeper purpose.

This Is Your Perfect Orbit If You're:

  • A coach, consultant, or service provider tired of being "just another" option

  • A course creator or author wanting to build recognition beyond a single offering

  • A creative entrepreneur struggling to explain your multifaceted business

  • A multipassionate business owner who needs everything to make sense together

  • A solopreneur ready to stop DIYing everything and create a professional brand strategy

  • A small business owner who knows your work is special but can't quite articulate why

Your Investment

Early Bird Special: $397
(Regular price: $497)


Flexible payment plans available:
Two payments of $215

What You'll Receive:

  • 6 weeks of guided brand exploration and mapping

  • 6 live teaching/coworking calls with personalized feedback

  • The complete Discover Your Brand Universe journal workbook (bonus)

  • A clear, actionable Brand Universe Map to guide all future decisions

  • Templates for communicating your brand to designers, writers, and team members

  • Lifetime access to course materials for future reference

Course Dates:

  • Live calls every week, time TBD

  • All sessions recorded for those who can't attend live

Interested?

Scheduling classes soon. Join the waitlist to let me know you're interested.

JOIN THE WAITLIST

FAQ

How is this different from other branding courses?

Most branding courses focus on the visual elements or provide surface-level questionnaires. Map Your Brand Universe dives much deeper, helping you uncover the true essence of your business and creating a comprehensive strategy that guides everything from your messaging to your offerings.

I've tried branding exercises before and didn't get clarity. How is this different?

The Brand Universe framework approaches branding from a completely different angle. Instead of isolated exercises, we build a complete navigational system where every element connects to create a cohesive whole. The process is also guided, so you're never left wondering if you're "doing it right."

I don't have time to stop my business and work on branding. Is this worth it?

The lack of brand clarity is actually costing you more time than you realize. Our students report saving countless hours on marketing, decision-making, and client attraction after completing the course. Think of it as an investment that pays dividends in efficiency.

I'm just starting my business. Is this too advanced for me?

Actually, this is the perfect time to create your Brand Universe Map! Starting with clarity will help you avoid years of costly pivots and repositioning. The framework works for businesses at any stage.

I've been in business for years. Is it too late for me?

It's never too late to gain clarity. In fact, established businesses often have the richest material to work with because they have real experience with clients and their market. This process will help you organize everything you've learned into a powerful strategy.

Do I need to have an existing brand or business to use the package?

No, this system works for both new and established brands. If you're just starting out, it will help you build a strong foundation. If you have an existing brand, it will help you organize and refine your current elements into a more strategic system.

How much time will this take each week?

Plan for 2-3 hours per week: 90 minutes for the live call and about 60-90 minutes for exploration and mapping work. The more you put in, the more you'll get out.

Field Reports From Fellow Explorers

I was able to gain new clarity about my brand and who I serve. She taught me to look at the big picture of my business and how I was communicating with my clients, which were areas I had been neglecting. I feel more confident in how I communicate and have a greater sense of continuity about my business and brand.

Joanna Goodwin

In Good Health

Erin also has a fabulous tool to get started—it asks a variety of questions about the business, personality, general preferences. In addition, it was a great tool to help me focus and hone my business objectives.

Heather Morton

Morton Event Consulting

Her process is remarkable; she spurred me to do an indepth review of my market and goals and relate that to logo ideas.

Beth Martin Quittman
Samara Levtures

My Brand Clarity Promise

If you complete all the exercises and attend all the live calls but still don't feel you have significantly more brand clarity after the 6 weeks, I'll personally work with you in a 1:1 session to help you get there—at no additional cost.

I believe so strongly in this process because I've seen it work hundreds of times, even for business owners who were completely stuck.

Your Brand's Universe Is Waiting To Be Mapped

Stop feeling lost in the vastness of brand building. Join Map Your Brand Universe and discover the beautiful, organized system that will guide your business for years to come.

JOIN THE WAITLIST

P.S. The strongest brands aren't built from templates or trends. They're grown from the seeds of truth about who you are, why you do what you do, and how you uniquely serve others. Map Your Brand Universe helps you uncover those truths and organize them into something truly remarkable. Don't miss this chance to join us!